I was lucky enough to receive a  notice from the guys at Sparkroom that they will be announcing the introduction of a new feature at the LendingTree Partner Summit, Lead Market Analytics. I am excited about this new feature because it brings my request for industry benchmarks into reality. I believe industry benchmarks have been […]

Popularity: 4% [?]

The dynamic duo of Jon Moises and Chris Meerschaert have recently joined the new and growing Sparkroom team. Chris and Jon who spent much of their time at Quicken Loans will now be bringing their experience and know-how to Sparkroom. The analytics platform and the duo should be a very nice match and should […]

Popularity: 4% [?]

I had the pleasure of having lunch with Ed Powell of Sparkroom today and again left impressed with what they have to offer. You know from reading this blog that analytics is one of the most important factors for succeeding with leads and most of us fail at it. In fact most of us don’t […]

Popularity: 2% [?]

It has been long over due that a company supply a proper analytics tools for lead buyers. Sure LMS’s have always had some level of reporting, but it has never been quite enough to rely on solely for your decision making reports. In fact, I think that most companies simply use those reports for […]

Popularity: 3% [?]