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San Francisco, CA (April 18, 2012) – LSF Network, Inc., a global online marketing and media buying group, parent of LSF Interactive, and Geary Group, Inc., a San Diego-based leading digital marketing agency announced today they have completed...
After reducing the states in which Google was allowing users to search for mortgage rates in its Advisor tool, it has recently completely removed the mortgage options. This is good news for many mortgage lead generators who bid on the very competitive...
A year or two ago I covered a company named ClickPoint Software who had an excellent product that helped experienced marketers break down the doors into the lead generation business. What typically took hundreds of thousands of dollars a build...
PerformLine, the leading independent provider of marketing compliance monitoring technologies, announced today the launch of PerformMatch™ Private Link Service (PLS), a managed escrow service that addresses the challenging issue of marketing...
According to the release below, Leads360 is celebrating their 5 millionth call via their recently release “Dial-IQ” product. I think more importantly, and why the press release is worth publishing here on LeadCritic is the result...
We have another white paper to discuss and this one gets me pretty excited. If there has one consistent theme on LeadCritic it would have to be Lead Management. And for good reason! If there is one facet of lead buying that you have full control...
Our friends at LeadQual just released the third installment of their education vertical Lead Conversion Study. The study seeded 776 leads with 130 different schools. LeadQual had up to 6 inquiries submitted with each school and recorded the...
photo courtesy of zed_pmd As many of you are aware the education vertical is facing some new regulatory guidelines this coming July. From the perspective of those that have faced these same guidelines in other verticals, it is not all that...
A few weeks ago Tree.com quietly (to my knowledge) launched Tree.com. The re-purpose of Tree.com was first announced a few years back at LeadsCon by founder and CEO Doug Lebda and is now intentionally live. Tree.com continues on with Lebda’s...
Compliance has become a necessity for success and indeed survival in the lead gen space. Online compliance management providers have delivered by creating new tools and platforms that not only monitor and mitigate compliance risk but actually...
This is Lead Scoring week here at LeadCritic.com! lol I chuckle after I make that statement because I know very little about lead scoring! I certainly understand the concept and its basic best practices, but my knowledge, without question, doesn’t...
Mar, 2011 (Milwaukee Journal Sentinel – McClatchy-Tribune Information Services via COMTEX) — Mortgagebot LLC, a Mequon firm that provides Web-based mortgage application technology to lenders, is being acquired by a Canadian company...
2 years ago it would be safe to say that both lead buyers and sellers were in the dark as to what the rest of the industry was doing. It came down to a lot of speculation and a lot of question asking at conference, but you never really new what...
Today the LeadsCouncil announced the first series of winners for their LEADER Awards. I’d like to think that I had a little influence on the idea, but I know full well that the idea was already in the works prior to my rant. Nonetheless,...
When we talk about lead management and being successful with buying Internet leads the first thing always comes up is “speed to contact”. Most buyers today understand that this is arguably the most important factor to having a high...
Over the past few years the popularity of “Game Mechanics” have been hitting all time highs. For a nice summation of what Game Mechanics is be sure to check out this article. As that article will point out, the use of Game Mechanics...
Well, first I wanted to wish everyone a happy adtech. I hope you all are enjoying everything it has to offer by making innumerable connections all over the country that will help grow your business and your professional network. Right. So now...
Behavioral Targeting Bluffs “Our behavioral targeting algorithm matches you with the best possible students.” “Our behavioral targeting algorithm takes out the guess work–our leads are by –far- the best.” “Because of our revolutionary...
The idea of distributing a specific lead to the sales person with the highest propensity to close the lead is an idea that is overlooked by just about every lead buyer. Scratch that, the idea may not have been overlooked, but because the implementation...
A few years ago I launched the Lead Buyer Network in hopes have creating a place for lead buyers to network and discuss their experiences buying leads. Pretty obvious, right. Well, over time the network turned into a place for buyers and sellers,...
