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After reducing the states in which Google was allowing users to search for mortgage rates in its Advisor tool, it has recently completely removed the mortgage options. This is good news for many mortgage lead generators who bid on the very competitive...
2 years ago it would be safe to say that both lead buyers and sellers were in the dark as to what the rest of the industry was doing. It came down to a lot of speculation and a lot of question asking at conference, but you never really new what...
Today the LeadsCouncil announced the first series of winners for their LEADER Awards. I’d like to think that I had a little influence on the idea, but I know full well that the idea was already in the works prior to my rant. Nonetheless,...
There are have been a number of announcements over the last two days by companies like Mortech, Leads360 and Kaleidico regarding their “partnership” with Google, more specifically Google’s Comparison Ads. These companies...
Google’s Comparison Ads has been live in the U.S. for about a month and a half and many are curious to know how well it is working for the lenders involved. Well, for starters everyone should understand that all the lenders are currently...
