There are have been a number of announcements over the last two days by companies like Mortech, Leads360 and Kaleidico regarding their “partnership” with Google, more specifically Google’s Comparison Ads.  These companies are now “certified applications” for Comparison Ads and can provide some level of service for the lenders active on the comparison site.

So, coming across these announcements peaked my curiosity about what companies made the list of certified partners. Initially it was pretty tough finding this list, but I did come across a cached page that listed specific partners. I am not sure if this is a complete list, but it seemed like a recent list that now is no longer available.

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Google’s Comparison Ads has been live in the U.S. for about a month and a half and many are curious to know how well it is working for the lenders involved. Well, for starters everyone should understand that all the lenders are currently bound by an NDA and all public comments by the lenders go through Google for approval. Lucky for us our friend and mortgage refinance was able to get his opinions approved by Google and subsequently we are able to publish them here. specialist  at RMC Vanguard Mortgage Corporation, Owen Raun.

So with out further ado An Insiders View of Google’s Comparison Ads:

By Owen Raun with RMC Vanguard Mortgage Corporation

RMC Vanguard has been a lender involved in the initial stages of Google’s venture into mortgage lead generation.  Google makes this on line shopping option available to a limited number of consumers in 15 states who are searching for mortgage.  We are only active in 5 of those states and focus only a smaller range of consumer profiles than most so I imagine we are in the bottom quarter of total leads received to date.  Assuming this blog will be read by lenders I have the following comments.

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