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San Francisco, CA (April 18, 2012) – LSF Network, Inc., a global online marketing and media buying group, parent of LSF Interactive, and Geary Group, Inc., a San Diego-based leading digital marketing agency announced today they have completed...
We have another white paper to discuss and this one gets me pretty excited. If there has one consistent theme on LeadCritic it would have to be Lead Management. And for good reason! If there is one facet of lead buying that you have full control...
Our friends at LeadQual just released the third installment of their education vertical Lead Conversion Study. The study seeded 776 leads with 130 different schools. LeadQual had up to 6 inquiries submitted with each school and recorded the...
Over the past few years the popularity of “Game Mechanics” have been hitting all time highs. For a nice summation of what Game Mechanics is be sure to check out this article. As that article will point out, the use of Game Mechanics...
A few years ago I launched the Lead Buyer Network in hopes have creating a place for lead buyers to network and discuss their experiences buying leads. Pretty obvious, right. Well, over time the network turned into a place for buyers and sellers,...
Released today was another report revolving around the EDU lead generation space. This report, fortunately, will not send stocks plummeting or law firms scrambling like the GAO report, but instead gives a little insight into the demographics...
There is a lot of talk about educating the consumer and providing the proper content so that they can make informed decisions. In the finance space this content is completely missing from the lead generation process. In the EDU space there is...
Over a year ago Google began testing a mortgage rate search within their Merchant Search platform in the UK. Not much more then a few blog post here and there discussed the new search tool. Most couldn’t imagine it going much further then...
A study conducted by GlobalSpec that surveyed 555 Marketing and Executive level managers found that while they were focused heavily on lead generation and customer acquisitions they had a very difficult time actually finding enough leads. More...
I am not sure if you have noticed the trend of TV commercials that supposedly trick the consumers into believing they are eating food from a fine dinning restaurant, but are in fact eating fast food. These commercials have been driving me nuts....
According to MarketingSherpa’s Business Marketing Survey, lead nurturing is an area that is a point of pain for many businesses. They asked 980 marketers in a variety of industries if they have a process for lead nurturing. Surprisingly,...
It seems that things like to come around in full circle. Maybe we don’t actually come full circle. Maybe we simply get to a point where objectives become clear again and the things that where cluttering our vision and making our judgments...
Another company that was covered here and interviewed here few months ago, SmartHippo made an announcement today. The community based mortgage shopping network announced that it has created an advisory board that included a number of industry...
So, who has the most loyal customers in financial services? Here they are according to the Brand Keys 2007 Customer Loyalty Engagement Index. Bank 1 Wachovia/ Washington Mutual (tie) 2 Bank of America 3 JP Morgan Chase 4 PNC/Bank of NY (tie) 5...
I am not sure when the last time you have been to you local shopping mall, but if you’ve been to one in the last 6-9 months I am sure you have noticed a specific store full of buzz. People are slammed together inside the large store chatting...
The sky is falling! The Sky is falling! ComScore released numbers stating that Google’s search marketing produced a 0% increase from the previous year. A complete article can be found at Silicon Alley Insider . What does this all mean?...
This is one of the biggest mistakes I see lead buyers making with their leads. An Internet leads, if generated with any level of integrity, is not a cold call. It is an initiated, hand waver! Think about what a quality Internet consumer lead...
I am back after a little hiatus and many of you have been wonder where the only out spoken consumer advocate on the Internet has been. Well, I can only tell you that lead providers should beware! I have been on the prowl scouring the Internet...
While researching search terms and keyword trends there are a two that I will always check out of curiosity and the they are “Mortgage Quotes” and “Mortgage Leads”. I believe the last time I checked these two keywords...
December is traditionally a slow month in the mortgage industry where contact rates and funding rates tend to drop by at least 15%. Loan officers start scheduling significant time off and prospects get very busy. I remember even during the...
