Subscribe by RSS
I am not sure if you have noticed the trend of TV commercials that supposedly trick the consumers into believing they are eating food from a fine dinning restaurant, but are in fact eating fast food. These commercials have been driving me nuts....
According to MarketingSherpa’s Business Marketing Survey, lead nurturing is an area that is a point of pain for many businesses. They asked 980 marketers in a variety of industries if they have a process for lead nurturing. Surprisingly,...
Another company that was covered here and interviewed here few months ago, SmartHippo made an announcement today. The community based mortgage shopping network announced that it has created an advisory board that included a number of industry...
So, who has the most loyal customers in financial services? Here they are according to the Brand Keys 2007 Customer Loyalty Engagement Index. Bank 1 Wachovia/ Washington Mutual (tie) 2 Bank of America 3 JP Morgan Chase 4 PNC/Bank of NY (tie) 5...
I am not sure when the last time you have been to you local shopping mall, but if you’ve been to one in the last 6-9 months I am sure you have noticed a specific store full of buzz. People are slammed together inside the large store chatting...
This is one of the biggest mistakes I see lead buyers making with their leads. An Internet leads, if generated with any level of integrity, is not a cold call. It is an initiated, hand waver! Think about what a quality Internet consumer lead...
I am back after a little hiatus and many of you have been wonder where the only out spoken consumer advocate on the Internet has been. Well, I can only tell you that lead providers should beware! I have been on the prowl scouring the Internet...
In the past we have discussed going the consumer more control over the loan shopping process. George Favvas took a positive step forward with the creation of SmartHippo which is gives borrowers the chance to post the rates they received, rate...
There is a huge disparity between buyers who call leads to many times and buyers that don’t call leads enough and in this post I want to address this topic and give my two cents. I have heard it too many times that buyers have not been...
Over the weekend it came across the wire that the website/Blog/Forum Broker WatchDog would be implementing Icosales into their interface. Prior to implementation of icoSales, Broker Watchdog users posted leads for exchange on the website’s...
We often banter, in marketing and sales, about delivering customer satisfaction or the WOW factor. What does that mean? Does it translate into real long-term success? My morning blog reading came across a post about the difference between the...
The best solution is to have support in the email for both HTML and plain text. The specific technique I am referring to is called multipart text/HTML format and it allows you to utilize HTML’s design possibilities while also sending out...
In deference to a few minor criticisms I’ve removed any mention of the LMS company I work for that offers email services. I would point out to you that you should check into email capabilities of your CRM/LMS/LOS system and...
I find that so many mortgage companies sell themselves short with their email campaigns. I am not only talking about their lead-gen campaigns, but also their client retention or introduction emails campaigns. Email can be extremely successful...
Recently, Root Markets took another swing at building a direct relationship with a search engine. Last year Root gave AOL a try to no success and this past week they gave it another shot with Yahoo!. Now Root claims they are not a lead-gen company...
In a presumed effort to improve the consumers experience Lendingtree partners with Mortech to offer the LendingTree buyers an opportunity to accurately price loans to consumers. “Our partnership with LendingTree clearly puts us at the...
I am really beginning to feel the winds of change in the lead generation space. In the last few post I covered Smarthippo which combines the feel of a social network, a rate comparison engine and a lead generation site. More recently there has...
I enjoyed a brief discussion with the co-founder of SmartHippo this morning and wanted to share it with you. I thought it was very enlightening and I think you all will enjoy it. Let me know what you think. AKPC_IDS += "181,"; Podcast: Play...
On September 17th the industry moved one step closer to a consumer controlled social network based lead generation process. It was more of a baby step, but none the less a step forward. On Septmeber 17th a company named SmartHippo released their...
Recently there has been a large amount of buzz and news revolving around FHA products and guidelines. Many brokers are beginning to refocus their business and product mix with FHA products. The HUD continues to expand guidelines to be more flexible...
