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There is a lot of talk about educating the consumer and providing the proper content so that they can make informed decisions. In the finance space this content is completely missing from the lead generation process. In the EDU space there is...
I am not sure if you have noticed the trend of TV commercials that supposedly trick the consumers into believing they are eating food from a fine dinning restaurant, but are in fact eating fast food. These commercials have been driving me nuts....
While researching search terms and keyword trends there are a two that I will always check out of curiosity and the they are “Mortgage Quotes” and “Mortgage Leads”. I believe the last time I checked these two keywords...
December is traditionally a slow month in the mortgage industry where contact rates and funding rates tend to drop by at least 15%. Loan officers start scheduling significant time off and prospects get very busy. I remember even during the...
From time to time I spend the evening playing with Google Trends and Microsoft’s AdLabs. There are a few keywords that I always check in Google Trends. The first is Mortgage Leads and the second is Mortgage Refinance. Here is what I found:...
First, and most obvious start doing it. Stop whatever you are doing right now and look at your website or any marketing material you have laying around. Who are you talking to? If you have terms like IO, ARM, LIBOR, The Fed, or DTI you are talking...
Here is another video from Inman News. This video is of Konstantin Guericke the co-founder of the very popular LinkedIn Network. He explains Click-to-Call and the new development of a widget that can be added to your website to generate inbound...
I wonder if mortgage companies and the tightly coupled lead generation companies have the guts to depart from the “Gigantic Lead Generating Contraption for Business-As-Usual?” What does that mean? What would it look like? Glenn Kelman...
Hi, I would like to introduce myself as Silence Dogood! Yes, I am obviously the namesake of the slightly prudish widow of Poor Richard’s Almanac. I felt obligated, having observed this market for numerous years, to wade in where there...
Is your website living up to its full potential? Many websites give 100’s of irrelevant options to the user. When was the last time you checked your website analytics? Maybe the better question is, do you have any type of analytics platforms...
In this Podcast we briefly speak with Atul Patel former co-founder of LeadROI about where lead-gen is going. Although he is departing from the lead generation space, we reviewed the session. We also discuss the ideas that were gathered during...
This is a recap, question and answer with Connie from Lowlender . We briefly reviewed the first session of leads2007, which was entitled “Improving Consumer Experience”. AKPC_IDS += "133,"; Podcast: Play in new window | Download
The first annual leads2007 un-conference has come to an end and the overwhelming response was that it was a great success. I want to briefly recap day 2’s discussions for those of you who could not attend. The first session was moderated by...
Leads2007 is currently under way! Discussions between lead sellers and buyers are plentiful and meaningful. Being that this is the first conference or “unconference” of its kind No one knew what to expect. We all only hoped that...
Harte-Hanksurveyed more than 530 companies and found that Direct Marketing and E-mail Marketing delivered the highest ROI amongst all other medias. The study points out that many companies are following the trend of devoting a majority...
Based on a few comments on the “Selling Leads Multiple Times” post I wanted to share this article I came across. There are actually some situations when you can benefit from letting a customer go and Sprint actually made the aggressive...
I was playing with Google Trends today and came across these stats. This graph shows the volume searches for the specific terms “Mortgage Leads” and “mortgage refinance”. Here are the top towns that search for “mortgage...
The Internet is getting closer to taking the number one spot away from Television for being the considered the most essential median available. Newspapers seem to be taking the biggest hit. The increase in online news sites and social media...
Over the last 6 months Google has been steering to more personalized search results for its users. Currently searches can be narrowed down to specific geographic areas and can also be personalized to you. Over the last month Google as taken...
It’s official, the Morinsight Forum is live today. I am really excited to bring this new feature to you today. My hope is that it will be a place of open discussions about lead providers, lead management, Internet marketing, real estate...
