A study conducted by GlobalSpec that surveyed 555 Marketing and Executive level managers found that while they were focused heavily on lead generation and customer acquisitions they had a very difficult time actually finding enough leads.
More then half surveyed said “there are too few marketing resources”, however they also said that buying quality leads was far more important then receiving quantity. There simply are not enough quality sources according the findings. The study claimed that majority of the responders said, “generating enough high quality leads for sales” was a major issue as well.
