Released today was another report revolving around the EDU lead generation space. This report, fortunately, will not send stocks plummeting or law firms scrambling like the GAO report, but instead gives a little insight into the demographics of people filling out lead gen forms.

The study, which was released today, was undertaken by EduDirectReponse and took a closer look into 1000 random generated edu leads. The study took general advertising campaigns (none degree specific messaging) and syndicated the campaigns across multiple channels including SEM, Email, and Display. The campaigns covered the entire United States and produced at least one lead in every State.

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A study conducted by GlobalSpec that surveyed 555 Marketing and Executive level managers found that while they were focused heavily on lead generation and customer acquisitions they had a very difficult time actually finding enough leads.

More then half surveyed said “there are too few marketing resources”, however they also said that buying quality leads was far more important then receiving quantity. There simply are not enough quality sources according the findings. The study claimed that majority of the responders said, “generating enough high quality leads for sales” was a major issue as well.

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