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Well, first I wanted to wish everyone a happy adtech. I hope you all are enjoying everything it has to offer by making innumerable connections all over the country that will help grow your business and your professional network. Right. So now...
Behavioral Targeting Bluffs “Our behavioral targeting algorithm matches you with the best possible students.” “Our behavioral targeting algorithm takes out the guess work–our leads are by –far- the best.” “Because of our revolutionary...
The idea of distributing a specific lead to the sales person with the highest propensity to close the lead is an idea that is overlooked by just about every lead buyer. Scratch that, the idea may not have been overlooked, but because the implementation...
A few years ago I launched the Lead Buyer Network in hopes have creating a place for lead buyers to network and discuss their experiences buying leads. Pretty obvious, right. Well, over time the network turned into a place for buyers and sellers,...
Lead Generation is a big business. Unfortunately, however, the lead generation industry has very low barriers of entry. And with the further development of technologies like ClickPoint ( LeadCritic advertiser) and other companies it has become...
Released today was another report revolving around the EDU lead generation space. This report, fortunately, will not send stocks plummeting or law firms scrambling like the GAO report, but instead gives a little insight into the demographics...
There is a lot of talk about educating the consumer and providing the proper content so that they can make informed decisions. In the finance space this content is completely missing from the lead generation process. In the EDU space there is...
There are have been a number of announcements over the last two days by companies like Mortech, Leads360 and Kaleidico regarding their “partnership” with Google, more specifically Google’s Comparison Ads. These companies...
Google’s Comparison Ads has been live in the U.S. for about a month and a half and many are curious to know how well it is working for the lenders involved. Well, for starters everyone should understand that all the lenders are currently...
Over a year ago Google began testing a mortgage rate search within their Merchant Search platform in the UK. Not much more then a few blog post here and there discussed the new search tool. Most couldn’t imagine it going much further then...
A study conducted by GlobalSpec that surveyed 555 Marketing and Executive level managers found that while they were focused heavily on lead generation and customer acquisitions they had a very difficult time actually finding enough leads. More...
I am not sure if you have noticed the trend of TV commercials that supposedly trick the consumers into believing they are eating food from a fine dinning restaurant, but are in fact eating fast food. These commercials have been driving me nuts....
According to MarketingSherpa’s Business Marketing Survey, lead nurturing is an area that is a point of pain for many businesses. They asked 980 marketers in a variety of industries if they have a process for lead nurturing. Surprisingly,...
It seems that things like to come around in full circle. Maybe we don’t actually come full circle. Maybe we simply get to a point where objectives become clear again and the things that where cluttering our vision and making our judgments...
Another company that was covered here and interviewed here few months ago, SmartHippo made an announcement today. The community based mortgage shopping network announced that it has created an advisory board that included a number of industry...
So, who has the most loyal customers in financial services? Here they are according to the Brand Keys 2007 Customer Loyalty Engagement Index. Bank 1 Wachovia/ Washington Mutual (tie) 2 Bank of America 3 JP Morgan Chase 4 PNC/Bank of NY (tie) 5...
I am not sure when the last time you have been to you local shopping mall, but if you’ve been to one in the last 6-9 months I am sure you have noticed a specific store full of buzz. People are slammed together inside the large store chatting...
It is funny how often times the simplest, most often overlooked, things are what can make us the most successful. Lead management is one of those things. Sure, some of the details can get complex, but the concept is simple. And lead management...
The sky is falling! The Sky is falling! ComScore released numbers stating that Google’s search marketing produced a 0% increase from the previous year. A complete article can be found at Silicon Alley Insider . What does this all mean?...
This is one of the biggest mistakes I see lead buyers making with their leads. An Internet leads, if generated with any level of integrity, is not a cold call. It is an initiated, hand waver! Think about what a quality Internet consumer lead...
