Stop Cold Calling Your Leads!
Filed Under: Lead Buying 101, featured, Zipsearch!, consumer experience, LendingTree, Lead Providers, Mortgage & Real Estate, LEAD Management
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This is one of the biggest mistakes I see lead buyers making with their leads. An Internet leads, if generated with any level of integrity, is not a cold call. It is an initiated, hand waver!
Think about what a quality Internet consumer lead implies:
There was a need
They have done some level of research (i.e., did […]
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