Quinstreet Building Out Their Mortgage Vertical

There have been a few additions to the Quinstreet team that are worth mentioning. As I have stated in the past I think it is important for lead buyers to watch the movement of employees in the lead industry, especially the sales reps. The reps that have been in the industry for a while tend to choose lead providers that have promise and growth potential. With that said, John Challis formally of LeadPoint, Anolio Reyes and Steven Sears formally of LendingTree have joined the team at Quinstreet.

Quinstreet will be opening a sales branch in Charlotte North Carolina, right in LendingTree territory. These three gentlemen bring a wealth of knowledge to Quinstreet and will be great asset in growing the mortgage vertical. Quinstreet currently has a tight grip on the education vertical has one of the top lead generators in that space and now trying to make an impression on the mortgage space.

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This post was written by:

Lead Critic - who has written 534 posts on LEADCRITIC.

LeadCritic, formally a lead manager for a large real estate, mortgage and financial service company has a passion for the lead generation business. Currently is now involved on the generation side of the table in the EDU, Insurance, Debt and Finance verticals. A few other interests include Internet Marketing, web analytics, lead management and consumer behavior.

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5 Responses to “Quinstreet Building Out Their Mortgage Vertical”

  1. j says:

    They have been trying to build and ramp up their mortgage vertical for years. They have already spoken to many of the best in the industry. They are forking out big cash to try and make it work.

    They are too late in the game, way too late in the game. They should move on and test new verticals, or at least stick to what they are best at, edu.

    Maybe they are feeling pressure from Adchemy

    Regardless, waste of time. Company needs to trim down if they want anything to happen.

    [Reply]

  2. Lead Critic says:

    Pressure from Adchemy??? I am sensing some Adchemy bias here.

    [Reply]

  3. Redflag says:

    Wouldn’t it be all lead sources? I think is the perfect time to come in and try to capture market share. Especially how the market is at the momement.

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  4. Dan says:

    Too late? They perform great for us… I hope they continue to grow in this space.

    [Reply]

  5. greg Brown says:

    for the first reply–

    quinstreet is excellant—–hopefully they can see the returns down the road in this crazy mortgage vertical—waste of time…no—your a quitter—–its easy to exit in tough times–this thing will rally when the HUD reform is finally through the CFR

    [Reply]

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