Comments on: New Lead Generation Start-Up

By: Tom Lyons - Belleville Real Estate

Tom Lyons - Belleville Real Estate — Sun, 14 Sep 2008 18:37:54 +0000

I think the problem is where you’e looking for the leads.

People don’t look for mortgages, they buy houses and homes. They need a way to finance that purchase. Lead generation needs to relook at that relationship. You want to generate leads, work with the realtors websites and listings. Create your call to action around listings content.

Just my thoughts.

By: Mortgage Leads Generation

Mortgage Leads Generation — Mon, 19 Nov 2007 11:30:25 +0000

Hello,It’s the responsibility of mortgage lead generation companies to verify the authenticity of the leads. They make profits and expand business by exploiting those leads.

By: greg

greg — Tue, 16 Oct 2007 20:57:07 +0000

knag—–

you still won’t come clean on your FHA remarks on the LC blog

brown

By: Can Web 2.0 Improve Mortgage Lead Generation? | Lenderama

Can Web 2.0 Improve Mortgage Lead Generation? | Lenderama — Fri, 28 Sep 2007 10:36:57 +0000

[...] really a better way to generate mortgage leads? Maybe the Web 2.0 way? Lead Critic explores what a new mortgage lead generation business plan might look like. Would you buy into this [...]

By: Big Things to Come from Mortgage Adversity « Better Closer Blog

Big Things to Come from Mortgage Adversity « Better Closer Blog — Thu, 30 Aug 2007 15:34:54 +0000

[...] Internet lead generation will get more creative [...]

By: Jason Stoffer

Jason Stoffer — Thu, 09 Aug 2007 14:37:51 +0000

This looks like essentially the blueprint Christopher Michel followed in building military.com and is now following in building out communities for police officers, nurses and educators at Affinity Labs. Seems to work well, but as always, the challenge is in building out a robust community

By: Paul Knag

Paul Knag — Thu, 09 Aug 2007 13:53:50 +0000

Of course, the fundamental thing lead gen must do is to “improve the ability to educate and guide borrowers into the “right” places for counseling and give them a valid reputation system”. My belief is that web 2.0 doo-dads will not suffice to get us this improvement.

To help consumer find the “right” solution, there needs to be a more fundamental change in lead gen, and this change needs to correspond to the change that the entire residential mortgage landscape is now starting to go through.

By: Bill Rice

Bill Rice — Thu, 09 Aug 2007 12:46:51 +0000

Hiring a bunch of copywriters and journalist? What about the people consumers are really reading these days–bloggers?

Paul, to your point, some of the challenges you mention are a combination of exotic products (developed with little regard for normal market cycles), incompetence in financial/mortgage counseling, and the structure of capital markets. How can lead generation solve these problems other than improve the ability to educate and guide borrowers into the “right” places for counseling and give them a valid reputation system to gauge the competence of their counselor.

I think there are seeds of a viable approach here, Lead Critic.

By: New Lead Provider Business Plan « Better Closer Blog

New Lead Provider Business Plan « Better Closer Blog — Thu, 09 Aug 2007 12:34:35 +0000

[...] really a better way to generate mortgage leads? Maybe the Web 2.0 way? Lead Critic explores what a new mortgage lead generation business plan might look like. Would you buy into this [...]

By: Paul Knag

Paul Knag — Thu, 09 Aug 2007 02:20:35 +0000

Bells and web 2.0 whistles won’t cut it. I have stated before on this blog there are fundamental problems with the mortgage lead generation model which was created in the late 90s, and I think anyone here could offer an opinion about what these problems might be.

Furthermore, new obstacles loom on the horizon: the credit crunch + ARM adjustments + continued property value declines = increased demand and marked inability of lenders to solve critical credit issues for many homeowners.