Recently there has been a large amount of buzz and news revolving around FHA products and guidelines. Many brokers are beginning to refocus their business and product mix with FHA products. The HUD continues to expand guidelines to be more flexible for borrowers. With all these developments happening many lead buyers are calling for lead providers to accommodate the FHA filters in their products and promote FHA products through their ads. Well it looks as though one company is answering the call.
QuinStreet will be introducing an FHA qualified lead beginning October 2nd. This is exciting news for a few reasons. One, we have a lead company listening to the demands of their clients and two we have a company that is looking to help brokers put consumers in the best suitable product available.
For so long lead providers simply advertised the lowest possible rate and they still do, it will never go away and that’s okay. I get the feeling that QuinStreet is making the first step towards improving the consumer experience. You may ask, how are they doing that? Well they are simply offering or qualifying consumers and directing them to brokers that can best suit their needs, rather then sending the lead to a option arm cowboy that may put them in a product simply for the large payout.
I don’t have all the details regarding the leads, but you can easily give them a ring to find out more.
To find feed back on QuinStreet leads you can see my opinions and others in the LeadCritic forum. (you may have to register to see the private forum about lead providers) Although, I will tell you now that they are a recommended LeadCritic source and I am in no way compensated for making that statement. Just passing on the good news.
Kudos to QuinStreet.
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My question is “When did lead providers become qualified mortgage professionals?” For too many years Realtors, Attorney’s, and kids out of high school have been pawning theirselves off as knowledgable about the mortgage business–all to the detriment of the consumer. Now QuinStreet thinks it knows enough to make a preliminary decision about what consitiutes an FHA loan. Sorry I don’t buy it. What we are going to get is a lot of crap masquerading as “FHA Qualified” and a lot of misplaced consumer expectations.
I can do my job. I think QuinStreet and other lead providers should concentrate on doing theirs and simply bring interested consumers into contact with reputable lenders and brokers. If they really want to enhance the “consumer experience” perhaps they scale back on the # of times a lead is pimped out…
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