Comments on: Regulating The Mortgage Ad.

By: Lead Generation goes Under the Microscope « Lead Marketwatch

Lead Generation goes Under the Microscope « Lead Marketwatch — Mon, 27 Aug 2007 15:54:08 +0000

[...] Regulating the Mortgage Ad, at LeadCritic [...]

By: webstertm

webstertm — Sun, 26 Aug 2007 22:53:43 +0000

I couldn’t agree more that the ads need to be altered into a realm of reality. I can not believe that they have not been hit with baiting and switching. The funny thing is that the people that got into the mortgage industry (after the .com’s fell on the stock exchange) will be leaving this industry (like locusts) and going into the next big money maker….Debt consolidation, credit repair and debt relief. If they can repair the damage they caused then they can sell them more stocks and stregthen the dollar enough to make mortgage money easier again and repeat the cycle.

By: Bill Rice

Bill Rice — Sun, 26 Aug 2007 02:59:14 +0000

There have been a lot of fingers pointed at lead generation companies for these practices, but when you have the top lenders driving these tactics it seems as though lead providers are actually delivering their clients’ message.

Here is another version of the article LeadCritic references in the NYTimes: http://tinyurl.com/2jt5eh. If you are looking for examples look at the ads served in my visit I got LowerMyBills and QuickenLoans and they were mirror images.

PEK, you are right. Not only are times changing–they should be changing!

By: PEK

PEK — Sun, 26 Aug 2007 01:51:05 +0000

I posted on this Friday, and there is a very interesting post and discussion on this at Calculated Risk, a favorite of mine http://calculatedrisk.blogspot.com/2007/08/credit-crunch-yet-monitor-litter.html

The times they are a changin