Comments on: Root Markets and Yahoo! A Partnership of Sorts?

By: Google the Lead Generation Killer? @ Geary Fresh

Google the Lead Generation Killer? @ Geary Fresh — Mon, 08 Mar 2010 23:40:03 +0000

[...] to try this. As a matter of fact, AOL gave this a whirl in early 2007 with no success and then Yahoo gave it as shot later the same year, again with no success. Don’t count Google out just because AOL and Yahoo couldn’t make [...]

By: LEADCRITIC | Mortgage Leads News and Opinions

LEADCRITIC | Mortgage Leads News and Opinions — Fri, 07 Mar 2008 05:30:49 +0000

[...] day. Why is a lead exchange trying to generate leads? I have wrote about their efforts in the past here and criticized the creative. I hate to do this, but it is the truth. They claimed early in their [...]

By: Root Exchange Makes a Change. : LEADCRITIC

Root Exchange Makes a Change. : LEADCRITIC — Mon, 12 Nov 2007 16:05:57 +0000

[...] few weeks ago I wrote a post on Root Markets RMI Lender Search ad and how horrible it was. Well here is a little update. They [...]

By: Leathern.com » Root Markets-Yahoo lead gen partnership (media buy?)

Leathern.com » Root Markets-Yahoo lead gen partnership (media buy?) — Tue, 16 Oct 2007 17:29:09 +0000

[...] gen partnership (media buy?) Posted by: rleathern in Lead Generation, Root Looks like Lead Critic has picked up on Root Markets’ media buy or partnership or whatever with Yahoo!, indicating that Root is [...]

By: LEAD CRITIC : Blog Archive : Our Little Bubble

LEAD CRITIC : Blog Archive : Our Little Bubble — Mon, 15 Oct 2007 04:21:44 +0000

[...] we think we are being innovative or we have secret sauce, but in reality its old news or just a bad idea. Now, let me clarify, I am not referring to the ”Pull Method” specifiacally but I am [...]

By: owen raun

owen raun — Tue, 09 Oct 2007 19:30:47 +0000

so on one side you have Mortgagemarvel.com – a well built group of lenders (small, mid size banks and credit unions) and a consumer friendly site but no huge budget for driving consumers.. and in this corner – lead generation $’s with no functioning site.. maybe they should meet.? I recall a conf call with Root a couple years back with a group of LT lenders – after the call – several emails about our collective bewilderment.

By: Bill Rice

Bill Rice — Tue, 09 Oct 2007 14:45:13 +0000

Maybe they can start using the tag line: “When Wall Street Firms and Big Banks Compete, Advertising Buyers and Sellers Win!”

By: Can Root Markets Succeed without the Broker and the Consumer? | Rice's Riffs

Tue, 09 Oct 2007 14:21:10 +0000

[...] Root Markets comes out from behind a long silence with yet another "plan." This one not so radical as Seth Goldstein’s version (past CEO) or different from past AOL plans (subscription). This time it is Yahoo and it doesn’t look so different from good old fashion display ad lead generation. [...]

By: ConsumerControl

ConsumerControl — Tue, 09 Oct 2007 13:34:11 +0000

I found this article that may shed some light. http://www.iddmagazine.com/idd/fierce_finance.cfm?id=14444&issueDate=current

I don’t think you are being too critical, they aren’t providing any real benefits to the consumer. They present you with a list of 6 lenders and you choose. However, I have no ability to see offers before I apply. So there is no level playing field for me to compare before my information is sent.

For an exchange such as this to work it would need to be open in such a way that members (brokers and lenders) can present offers that are verified prior to the borrower choosing and more importantly providing their financial information.