Comments on: The Leads Behind LeadPoint

By: Becoming a Seller at LeadPoint - the Validated Applicant’s Process | LeadPoint Blog

Thu, 02 Apr 2009 19:38:28 +0000

[...] who was denied by Market Leverage. We also had some speculation about our sellers from the Lead Critic. These two posts got me thinking about affiliate managers and affiliate applicants and the whole [...]

By: Brandon

Brandon — Thu, 07 Aug 2008 00:15:13 +0000

“The easiest way to find these sites is to search Google for the words ’secure rights’ (with quotes). I found over 384,000 results in this search.”

Only a small percentage of the returns for this search have anything to do with the LeadPoint program. Many of them are talking about ways to “secure rights to land” … “secure rights to oil” … “secure rights to [blank]”

I’m not nitpicking. I just think the oversight makes the LeadPoint program seem more widespread than it really is.

Great post though. And nice blog in general. This is my first visit. Keep up the good work.

Brandon
SmartMortgageMarketing.com

By: Mortgage lead system - ZipSearch! Mortgage Leads Pay Per Lead Solutions » Mortgage Lead

Sat, 12 Jan 2008 23:13:48 +0000

[...] LEADCRITIC | Mortgage Leads News and OpinionsLead Critic is the hub for all discussions concerning mortgage leads and industry … I?ve only looked at their mortgage vertical presence. Their system … [...]

By: Leads How Fresh?

Leads How Fresh? — Tue, 21 Aug 2007 17:57:41 +0000

Juicy Leads supports spam and indirectly an illegal web site “Great Savings” through its associates. I have filled out their lead form a number of times using different addresses and different criteria. Almost without exception I receive a call(s) from a mortgage broker(s). This leads me to believe that the quality of the lead being sold is questionable and that the technology employeed by Juicy Leads is sub par in filtering information. I was even called three weeks after I submitted the information…maybe that was a vintage lead. Their idea of “Fresh” is different than mine. Given that Juicy Leads allows its associates to engage in unethical and most likely illegal activities of spam and false statements, I will look elsewhere if I am in the need of leads.

By: Lead Critic

Lead Critic — Sun, 19 Aug 2007 03:05:10 +0000

True on many points…I don’t want to defend LeadPoint, so I won’t, but you are a definitely a competitor of LeadPoint. If an aggregator, exchange or any type of provider than can take volume away from you is a competitor.

As far as the rest, I think we are on the same page.

By: QuickApply

QuickApply — Sat, 18 Aug 2007 18:53:33 +0000

LeadCritic – I appreciate your comment and not just slamming me.

A few things – Leadpoint is not really a competitor to us, but a buyer (if we sold to them). Therefore, I am speaking on the as a “publisher” and this is unbiased. Leadpoint doesn’t generate any of their own leads and rely’s almost entirely upon the long tail and their expensive quality control system to handle the lead flow. They have to have Quicken in their network to survive, otherwise the expense of the lead flow would have to increase from 20% (Leadpoint takes 20% of what you as a buyer pay and then pays the rest to the publisher). The good thing about Leadpoint is they have catered to the buyer – but in response to a lot of the discussion from Leads2007, they do not do much for the consumer. There has got to be a solid mix between the two – otherwise Lead Gen will stay the same way.

Second, it is good to hear that you are maintaining an attractive CPF with them. It is hugely important for a lead gen company to pay attention to that metric – otherwise they aren’t providing good customer service (maybe that is because they aren’t really a good lead generator then). However, we also need to provide good customer service on the frontend to the consumer. Lead providers who sell their leads to Leadpoint need to have that impressed upon them. I am sure that most of the Leadpoint publishers never even follow up with the consumer to make sure that they received the “Value proposition” promised to them on the publisher web page.

Lastly, a lead provider does not have to let Quicken dictate their marketplace. There are thousands of lead buyers out there and Quicken places themselves well below market rates for quality leads. I am assuming that Quicken will soon be forcing all their lead providers to use one of the exchanges – Root, leadpoint – so they can dictate a market price per lead. This might push out a lot of the smaller buyers and even lead providers – thus hurting the long tail.

By: LeadCritic

LeadCritic — Wed, 15 Aug 2007 18:11:23 +0000

Quick Apply,
I suppose we have to take your comments with a grain of salt being that you are a competitor of LeadPoint. From a buyers perspective we have always had good success with LeadPoint. I think you also have to realize that Quicken effect happens to every lead provider that has them on their network. Our CPF has always been good and this come from an actual unbiased lead buyer.

By: QuickApply

QuickApply — Wed, 15 Aug 2007 17:54:32 +0000

Two major things are wrong with leadpoint. The Secure Rights system is flawed from a technological standpoint and cannot guarantee exclusivity. Also, since Quicken is the bigest buyer in the LeadPoint Lender Pool you have to compete with them as a buyer, and without Quicken in the mix (for the lead provider) the Revenue Per Lead is terrible and cannot create sustainability for the lead provider unless they are able to generate high quality leads for less than $5. Also Quicken does not adhere to the 30 dupe rule that leadpoint imposes on all other lead buyers. Preferential treatment is such a bummer for the smaller buyers out there trying to achieve an attractive cost per funded loan.

By: webstertm

webstertm — Sat, 04 Aug 2007 03:29:53 +0000

Noel,
I appreciatge you reserving your comments about other lead companies. I speak not a representative of Juicyleads, but as my own company Closed and Funded Consulting. I don’t believe that the data would be completely out of whack. I have worked with clients that base their entire business on 30 – 60 day old leads that are sold a whole lot more times than 3 or 4. They pull a larger number of deals out of them. I think that there is a fine tunning process that often times gets overlooked and played down. Failure is often thought to be a direct result of the lead or the lead company. That is short sighted. You have worked with your approach, hired and fired loan officers, picked up more aggressive or less aggressive lenders, learned how some lenders work, forged better aliances with appraisers, title companies and credit repair companies as well as having trained processors to be more effective as well. You can not view this in a vaccum and if you have done none of the things listed above then you can not grow or succeed. There are only two states of any business, growth and death.

By: Lead Exchange and Provider Go Transparent « Better Closer Blog

Lead Exchange and Provider Go Transparent « Better Closer Blog — Wed, 01 Aug 2007 04:16:40 +0000

[...] Lead Critic does a nice bit of research and analysis of what to many Lenders may seem a bit of a “black box” and LeadPoint opens up the box and is very clear as to what is inside. [...]