A month or so back I wrote a post about selling leads multiple times. The post revolved around a few statistics posted by Big Mortgage Leads and how I thought that leads should be converting at a higher rate then what Big Mortgage Leads (BML) posted.

Just this evening another company decided to post their conversion numbers. Now Zipsearch does not disclose the specific parameters for the reports and I would love to here what they were so that we can put them in perspective, however without knowing the parameters, the statistics look fairly attractive. I think these numbers are closer to what I would expect them to be. Based on the Zipsearch post a little more than half and in one state 3/4 of leads actually funded a loan (not necessarily by a Zipsearch lead buyer). Based on the Zipsearch numbers refinance to purchase continues to be strong.

Thanks for reporting the numbers Zipsearch. Can you please post the parameters of the study so we can discuss them a little further?

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