Last week I began noticing a number of Google searches to LeadCritic referencing “Quinstreet IPO” and “QuinStreet Public”. In fact I tweeted a comment 2 days ago to this fact. It is always interesting watching the search terms that are used to get to LeadCritic. Its organic rankings are pretty good for a number of lead gen related keywords and typically preempt press releases and public announcements.
Online marketing company QuinStreet, which delivers measurable traffic results to clients in information-intensive industry verticals, filed on Thursday with the SEC to raise up to $250 million in an initial public offering. The Foster City, CA-based company, which was founded in 1999 and booked $275 million in sales over the last 12 months, plans to list under the symbol QNST. Credit Suisse, BofA Merrill Lynch, and J.P. Morgan are the lead underwriters on the deal, for which pricing terms were not disclosed.
Here is the recently released announcement from QuinStreet.
So things are are starting to add up. The speculations on why they released the income information months ago (found in this post) are now coming true.
Thoughts?
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