Yesterday, Feb 24th, Targusinfo announced that they have made hug investment towards updating their lead validation service. For the last few years users of TargusInfo’s lead validation service have been seeing an increasing number of cell phone numbers pass through their lead gen forms. In the past these numbers would be extremely difficult to validate, but more recently this has changed for TargusInfo.

“With mobile phone penetration nearing 90 percent, it’s crucial for our customers to have solutions that serve their evolving lead verification and scoring needs,” said Chris McArdle, executive director, TARGUSinfo.  “For example, our verification solution includes new authoritative sources that link more than 219.6 million verified mobile phone numbers to names, addresses and other relevant information — allowing our customers to accurately verify and score more leads who contact them using mobile phone numbers.”

I had the pleasure of speaking with Chris over the phone late last week he explained a few things to me and I will pass it along to you. First, 220 million verified mobile phone numbers is a huge addition to the already extremely robust database that Targusinfo has built. What is even more impressive, however, and what will make a real difference for Targusinfo clients is that these numbers are “Authoritative”. This means that the numbers are verified against the billable invoice data that is sent out to each cell phone number. That means if you put your name and cell phone number of a lead, and it gets verified through Targusinfo, you are going to pass with flying colors. In the past, it is quite possible your lead could have been rejected or sent to a call center whereby you would have incurred extra charges for validating the lead.

In their press release, which you can read here, they also mention their expansion to the west coast. Finally, the west coast will get a little love from TargusInfo aside from their San Diego office which includes all their “smart people”. Some of the smartest people are located in San Diego. Yes, they also opened up shop in NYC, but that is clearly not as important then the new SF office (please excuse extreme bias).

Anywho, this is excellent news for companies use the lead validation services.

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