So, who has the most loyal customers in financial services? Here they are according to the Brand Keys 2007 Customer Loyalty Engagement Index.

Bank

1 Wachovia/
Washington Mutual (tie)
2 Bank of
America
3 JP Morgan Chase
4 PNC/Bank of NY (tie)
5 Wells
Fargo
6 CitiCar Insurance1 Geico
2 State Farm
3 Allstate
4 Nationwide
5 ProgressiveCredit Card1 Discover
2 Capital One
3 Visa
4 American Express
5 First
USA/MasterCard (tie) Insurance1 NY Life
2 ING/The
Hartford (tie)
3 MetLife
4 Prudential/Travelers (tie)
5 AXA
6
AetnaMutual Fund1 T. Rowe Price
2 Fidelity
3 American Funds/Janus (tie)
4 Putnam/Vanguard (tie) On-Line Brokerage1 Scottrade
2 Schwab.com
3 Fidelity.com
4 TDAmeritrade.com
5 ETrade.com
6 MerrillLynch.comSource: Brand Keys 2007 Customer Loyalty Engagement Index

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