Comments on: Atul Patel Named CEO of VidShadow

By: Raj Parekh

Raj Parekh — Wed, 05 Nov 2008 20:29:43 +0000

Atul is one of the smartest guys I know. His influence was tremendous at LeadROI. I’m sure he will be an excellent leader for Vidshadow. Good luck my friend.

By: BootyJuice

BootyJuice — Wed, 05 Nov 2008 00:07:01 +0000

How does it differ from YouTube ? Is there a monetization involved in displaying these site targeted videos on one’s site ? If so, what’s a typical eCPM / eRPM for the publisher ?

By: Nonameleadguru

Nonameleadguru — Tue, 04 Nov 2008 19:38:54 +0000

Congratz Atul,

I know that you are only working with the best companies. So i’ll keep an eye out.

By: Atul Patel

Atul Patel — Tue, 04 Nov 2008 19:28:07 +0000

Thank you for the kind words Mike.

There is certainly a link between lead generation and video. The aggregators and affiliates have always been effective at optimizing new advertising channels — text and banner advertising, remnant inventory, contextual advertising — that it is inevitable that lead generators look to video as a new way area to win with metrics and optimization.

However, as with any untouched territory, the arbitrageurs are abundant and you can waste a lot of money without the right approach. I will write a post very soon to touch up on what I’ve seen and where the opportunity may lie for lead generators.

By: Bill Lyons

Bill Lyons — Tue, 04 Nov 2008 14:36:31 +0000

congrats!

By: David Schneider

David Schneider — Tue, 04 Nov 2008 05:43:02 +0000

Congratulations, Atul. I have some ideas about how we can work together.