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About the Author

LeadCritic, formally a lead manager for a large real estate, mortgage and financial service company has a passion for the mortgage lead business, from the buyers perspective. A few other interests include Internet Marketing, web analytics, lead management and consumer behavior.

Bill Takes Swift Action, Leaves The Root Exchange

By Lead Critic on Monday, May 5, 2008
Filed Under: featured, Root Exchange
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It was brought to my attention by a few very reliable sources that newly promoted General Manager of the Root Exchange Bill Swift put in his two weeks has left the company for bigger and better things.

Bill was the person who first encouraged me to participate as a buyer on the exchange and preached about all its many benefits. It is my opinion that the exchange is where it is because of Bill Swift and I mean that in a good way. The Root Exchange has continued to experiences, in my opinion, bumps in the road, but the efforts of Swift have kept many of them less dramatic and actually revitalized the exchange when he was promoted to GM. I am going to go out on a limb and speculate that Swift was burnt out from all the fruitless efforts he had put into the exchange and was forced to make a change.

What does this mean for Root Markets? Who knows but one thing is for sure they are losing there one strong tie to the mortgage lead market and now will be left with little knowledge of the industry.

We will keep an eye out for where Mr. Swift pops up in the future. I am sure he won’t be gone long and I wish him good luck in what ever he chooses to do.

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RSS Feed for This Post4 Comment(s)

  1. A lead Buyer | May 6, 2008 | Reply

    Actually think he left at the end of April.

    Good luck to Bill in whatever he chooses to do.

  2. simon grant | May 6, 2008 | Reply

    Feels like this turnover/tumult is a trend with the new lead exchanges.

    Leadpoint’s CMO and their VP, Marketplaces have both left recently. The VP is with Vantage now. I don’t know where the CMO ended up

  3. fred turner | May 6, 2008 | Reply

    he’s probably going back to lendingtree to help them get back on their feet. Bill is a leader in the space and wherever he goes, he will make a significant impact. I’ve bought from bill before and he is just a good guy. If he winds up at another exchange like leadpoint, root can pretty much close shop. I’ve never really understood what they are doing there. I just went to their site and it looks like they are going mobile. What it sounds like to me is that their best people are going mobile and cutting the chord with root.

  4. Some_Insider | May 6, 2008 | Reply

    Bill is indeed one of the best in the industry. Wherever he ends up, he will be an asset.

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