Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.

Last Friday I had the pleasure of speaking with Paul McLenaghan, VP of Interactive Markets at TargusInfo, regarding their new product AdAdvisor. I covered AdAdvisor when it first was publicized earlier this year and was amazed, so I again wanted to learn more and figured a phone conversation would be best.

On the call we discussed what AdAdvisor was all about. How it works. How it outperforms traditional behavioral targeting. And how you can take advantage of the amazing product.

Take a listen and tell me what you think about AdAdvisor.

Listen Here