Categorized | Carpool Confessions, featured

Carpool Confessions with Paul McLenaghan of AdAdvisor

Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.

Last Friday I had the pleasure of speaking with Paul McLenaghan, VP of Interactive Markets at TargusInfo, regarding their new product AdAdvisor. I covered AdAdvisor when it first was publicized earlier this year and was amazed, so I again wanted to learn more and figured a phone conversation would be best.

On the call we discussed what AdAdvisor was all about. How it works. How it outperforms traditional behavioral targeting. And how you can take advantage of the amazing product.

Take a listen and tell me what you think about AdAdvisor.

Listen Here

This post was written by:

Lead Critic - who has written 534 posts on LEADCRITIC.

LeadCritic, formally a lead manager for a large real estate, mortgage and financial service company has a passion for the lead generation business. Currently is now involved on the generation side of the table in the EDU, Insurance, Debt and Finance verticals. A few other interests include Internet Marketing, web analytics, lead management and consumer behavior.

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  1. [...] readers to check-out LeadCritic today and listen to his podcast interview with Paul McLenaghan regarding our new display [...]


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