Over the last month we have watched Quicken Loans release Quizzle and Qtopia in hopes of building another touching point with their past and future clients. Both are intended to build more new and recurring business, but don’t feel discouraged if you can’t create a new gadget or website, because word of mouth marketing can continue to build your business year over year.
A great recap of a new study released by Satmetrix by one of my favorite blogs Church Of the Customer points out that it is so important to listen to your customers. I want to add that you don’t have to have a big budget to do this, you just have to do it. Here is the article
Joel at the Future of Real Estate marketing makes the same point here and talks about twitter. I just started Twittering and if you want to follow what I have to say you can do so here. I get a little more personal and spontaneous while twittering.
What a great way to pass along information to clients and friends. If you aren’t already participating, give it a shot. It took me a while and a little motivation to be active, but I think I am going to like it and you will too. It may force you to think out of the box, though.
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Mike,
You are right on! Joel at FOREM is always looking on the bleeding edge for new marketing ideas and leveraging these clever technologies.
It seems that the real estate folks are always a bit ahead of us, in the mortgage industry, at adopting these methods.
If you are in the mortgage industry and want a great example of someone using Twitter very cleverly for word-of-mouth-marketing follow @mortgageporter (http://mortgageporter.com).
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Incidentally, you can follow Quizzle on Twitter too: @quizzle.
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Ann,
I think it is great that Quicken actually gets it, not many companies do.
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