Comments on: Does Your Mortgage Firm Need a Root Canal? http://blog.leadcritic.com/lead-generation/featured/does-your-mortgage-firm-need-a-root-canal The Home for Lead Industry News & Opinion Sun, 01 Aug 2010 06:19:44 +0000 hourly 1 http://wordpress.org/?v=3.0 By: wacky http://blog.leadcritic.com/lead-generation/featured/does-your-mortgage-firm-need-a-root-canal/comment-page-1#comment-8722 wacky Tue, 27 Nov 2007 15:16:49 +0000 http://blog.leadcritic.com/featured/does-your-mortgage-firm-need-a-root-canal#comment-8722 Interesting. One mortgage company is analyzing results from an in-house study of current mortgage clients. It seems that there's a developing trend in trust, where Countrywide is being seen as "just as trustworthy" as a lead aggregator. And they fall smack in the middle of the spread. Countrywide is no longer seen as a "direct lender," who affords the highest level of trust. I was really surprised to see that brokers and small companies realized the least trust. Unless, of course, they are recommended (WOM!), then they leap to the most trusted. So, maybe the tooth rot is also being caused by this whole perception of which "tier" of lender you are, or even whether you are an independent information provider (which fell just below direct lenders and recommended lenders). Interesting. One mortgage company is analyzing results from an in-house study of current mortgage clients. It seems that there’s a developing trend in trust, where Countrywide is being seen as “just as trustworthy” as a lead aggregator. And they fall smack in the middle of the spread. Countrywide is no longer seen as a “direct lender,” who affords the highest level of trust.

I was really surprised to see that brokers and small companies realized the least trust. Unless, of course, they are recommended (WOM!), then they leap to the most trusted.

So, maybe the tooth rot is also being caused by this whole perception of which “tier” of lender you are, or even whether you are an independent information provider (which fell just below direct lenders and recommended lenders).

]]> By: Lead Critic http://blog.leadcritic.com/lead-generation/featured/does-your-mortgage-firm-need-a-root-canal/comment-page-1#comment-6727 Lead Critic Thu, 15 Nov 2007 17:41:37 +0000 http://blog.leadcritic.com/featured/does-your-mortgage-firm-need-a-root-canal#comment-6727 Great post Guru, Sometimes we forget about the details. We all need to get back to the basics and touch up on the fundamentals of our business. Great post Guru,
Sometimes we forget about the details. We all need to get back to the basics and touch up on the fundamentals of our business.

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