I wanted to remind many of you that Targus Lead Quality Summit is only two weeks away and is almost completely sold out. I think this is going to be a great show with a great level of depth to the conversations.  In the last 2 years and even more so in the last year the topic of lead scoring has been huge and is going to continue to be a huge topic at the Lead Quality Summit.

The big difference this time is that attendees will actually here real world results from real companies. Rather then talking about lead scoring in general terms we are going to have the chance to hear it first hand from companies that have recently put into practice.

Along with lead scoring and data validation there are going to be a few great interviews and Q&A sessions taking place. First, there will be an interesting Q&A session with Doug Labda discussing the next moves for Tree.com. Guy Kawasaki will also be a speaker and he will be discussing innovations in online lead generation that should also be very informative. Lastly, I will have the pleasure of joining Chris Meerschaert in a session and we will be discussing  both sides of the lead equation. We will be digging onto a number of Chris’s strategies he implemented when buying leads for Quicken Loans and the basics of analytics and lead scoring. We will also discuss if and how our points of views have changed now that we are on the sell side of the equation.

Along with all the great and informative sessions these lead generation specific conference are always excellent for networking, building relationships and closing deals.

I am excited and I hope to see you there. If you haven’t signed up already, sign up. The REBlogWorld follows the Targus event so what better reason do you need to make it a complete week in Las Vegas?

I will also possibly reveal information regarding a very special project that I have been working on for the last 6 months and that is very close to a beta launch. Keep you eyes and ears open for that one, its bound to be industry changing.

Will you be there?

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