Things come together a little more with the new LendingTree TV spots.
The new futuristic/robotic logo starts to make more sense and more direction is given after watching the new commercials. LendingTree’s “You to the Rescue” turns you into a superhero and arms you with the tools to fight any financial obstacle ahead.
I like the direction of giving control to the consumer…or at least allows them to think they are in control. But more so give the message that you have to be your own hero and save the day, because no one else will. This quite ingenious in these times and the messaging I think will catch on very well.
You can see the LendingTree spots here.
After you watch them, come back and let me know what you think.
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Good stuff. It’s always nice to see a business model, a marketing strategy, and an advertising campaign all align perfectly. I hate to say it but there are a lot of head-scratcher campaigns out there where I just have to wonder why they’re wasting the money. Great bang for the buck for Lending Tree from this effort.