http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program The Home for Lead Industry News & Opinion Fri, 12 Mar 2010 00:39:38 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program/comment-page-1#comment-22061 ValueClick is FTC’s Latest Truth in Advertising Target : Tue, 04 Mar 2008 13:29:55 +0000 http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program#comment-22061 [...] intensity of FTC action and the difficulty in effectively policing their networks have led to the trimming of affiliate networks from majority mortgage advertising platforms like ELoan, LowerMyBills, and [...] [...] intensity of FTC action and the difficulty in effectively policing their networks have led to the trimming of affiliate networks from majority mortgage advertising platforms like ELoan, LowerMyBills, and [...]

]]> http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program/comment-page-1#comment-19211 ValueClick is FTC’s Latest Truth in Advertising Target : Lead Marketwatch Thu, 14 Feb 2008 13:23:36 +0000 http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program#comment-19211 [...] intensity of FTC action and the difficulty in effectively policing their networks have led to the trimming of affiliate networks from majority mortgage advertising platforms like ELoan, LowerMyBills, and [...] [...] intensity of FTC action and the difficulty in effectively policing their networks have led to the trimming of affiliate networks from majority mortgage advertising platforms like ELoan, LowerMyBills, and [...]

]]> http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program/comment-page-1#comment-18926 Lending News » Blog Archive » LendingTree Post Losses and Cuts Affiliate Program Tue, 12 Feb 2008 02:21:06 +0000 http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program#comment-18926 [...] scot184 wrote an interesting post today onHere’s a quick excerptLendingTree posts operating losses of $508.1 million for the forth quarter. This article does an excellent job displaying the revenue and cost analysis for IAC. They also break down how the numbers would appear after the spin off. … [...] [...] scot184 wrote an interesting post today onHere’s a quick excerptLendingTree posts operating losses of $508.1 million for the forth quarter. This article does an excellent job displaying the revenue and cost analysis for IAC. They also break down how the numbers would appear after the spin off. … [...]

]]> http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program/comment-page-1#comment-18660 nowayoj Fri, 08 Feb 2008 01:04:49 +0000 http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program#comment-18660 Yawn. Why don't. Affiliates just use leadpoint or rootmarkets anyway? Yawn. Why don’t. Affiliates just use leadpoint or rootmarkets anyway?

]]> http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program/comment-page-1#comment-18651 Paul Knag Thu, 07 Feb 2008 22:13:04 +0000 http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program#comment-18651 I don't think lendingtree has been serious about its CJ affiliate program in a while, and I think in part this is a " sleeping at the wheel " reaction. While LMB, Quinstreet, LP all managed the "rate cut" volume deluge with their publishers immediately to avoid massive losses related to leads generated/paid but never matched/sold - LendingTree was slower to react. Not sure if I agree Noel that anything will change "in the end", just that we've had an especially volatile time for both lead generation values as well as for mortgage related marketing costs. I don’t think lendingtree has been serious about its CJ affiliate program in a while, and I think in part this is a ” sleeping at the wheel ” reaction. While LMB, Quinstreet, LP all managed the “rate cut” volume deluge with their publishers immediately to avoid massive losses related to leads generated/paid but never matched/sold – LendingTree was slower to react. Not sure if I agree Noel that anything will change “in the end”, just that we’ve had an especially volatile time for both lead generation values as well as for mortgage related marketing costs.

]]> http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program/comment-page-1#comment-18633 Noel Collins Thu, 07 Feb 2008 17:25:53 +0000 http://blog.leadcritic.com/featured/lendingtree-post-losses-and-cuts-affiliate-program#comment-18633 The contraction in affiliates, payouts is good for the buyer/market. You will see a reduction in quality lead flow but it will flush out the non-producers. Anyone left will provide a better quality lead and in the end it benefit the buyers and consumer. The contraction in affiliates, payouts is good for the buyer/market. You will see a reduction in quality lead flow but it will flush out the non-producers. Anyone left will provide a better quality lead and in the end it benefit the buyers and consumer.

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