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More Layoffs at Experian Interactive

According to F***edStartups via our new friend LeadTwit Experian has laid off another 20+ people. Nothing new or exciting about the news and in fact much of the same old same old and very depressing for most.

Jay Weintraub posted some interesting commentary today that briefly touched on the depressed Internet ad budgets of companies today. The decreasing of ad spend for the finance industry started over a year ago and in hindsight was a precursor to all the industry layoffs and cutbacks. It doesn’t matter how resilient you think certain companies may be, they will be affected too. The mortgage industry is being pigeon holed by the strict loan guidelines and is effecting the marketing strategies that have been firmly planted in lead generation companies for years. The increased amount of unwanted and unsold inquiries are taking affect on the size of each company.

It is my thought that these larger companies with less ability to be flexible are the companies that are being hardest hit.

Its too bad, really.

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This post was written by:

Lead Critic - who has written 485 posts on LEADCRITIC.

LeadCritic, formally a lead manager for a large real estate, mortgage and financial service company has a passion for the lead generation business. Currently is now involved on the generation side of the table in the EDU, Insurance, Debt and Finance verticles. A few other interests include Internet Marketing, web analytics, lead management and consumer behavior.

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One Response to “More Layoffs at Experian Interactive”

  1. ohnonotagain says:

    Deja view. Another 30 gone again, last Friday.

    Some good people sent packing – interview them if you are hiring.

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