We have some companies buying nationally so we always have coverage and we have smaller companies buying individual cities. We already have healthy liquidity.

A point of clarification, as a buyer of the click, you have complete control on where and how the click is directed into your site and we are finding that many companies land consumers on webpages that are pre-populated with the requested information. This handshake dramatically improves conversion.

Check it out – it only takes about 3 minutes to get started. Let me know what you think.

Brian

Please clarify.

Thanks

Most online advertisers have consumers land on some type of a landing page after clicking on a link. To use the Reply! Click Marketplace, we aren’t asking companies to change their customer acquisition processes in any manner. Today, due to poor geo-targeted capabilities in Google and Ad Networks, we believe many companies buy traffic outside of their serviceable areas while other companies are willing to increase their online advertising spend in specific geographies where they aren’t getting enough traffic.

Reply!’s Click Marketplace can assist in two ways:
1) Once an advertiser determines the traffic falls outside their serviceable area through their normal acquisition process, we allow them to pass some basic information about the click (click type and location), redirect that click into a real-time CPC auction and convert that unmonetizable traffic into premium revenue.

2) Reply! launched a vertical PPC platform similar in concept to Overture but using categories not keywords or text ads to transact clicks. This simplification is critical to eliminate the need for complex and expensive online marketing infrastructures and large teams of expensive online experts. The Reply! Marketplace allows advertisers to purchase category-specific clicks, after consumers have indicated the product or service they are interested in and identified the geographic area where they are located. This “Enhanced Click” dramatically improves geo-targeting because the consumer tells us where they are located. With increased control and geo-targeting, advertisers can profitably move offline advertising budgets online, and move existing online budgets to where they will generate higher return on investment. Our goal is to make Internet marketing easy and profitable to businesses of all sizes.

Regarding Google’s quality score – we thoroughly tested the Click Marketplace process through our own online acquisition channels and the associated conversion funnels of search, ad networks, SEO, affiliates, SMS and email. Google quality score was not impacted. Advertisers are not changing their conversion flows in any manner and therefore consumers are not hitting the back button more often and going back to Google to conduct another search. What any advertiser does with a click post acquisition is up to them.

The point is, until now, only the most sophisticated businesses with significant investments in technology and personnel (bid management, keyword expansion, analytics, quality filtering, etc) could make online marketing through search engines and ad networks profitable.

Regarding the target market, there are numerous lead generation and service-based companies (think Yellow Pages or Classified) that acquire consumers through some form of a landing page. Many of the largest vertical markets require personal contact (either face-to-face or by phone), such as automotive, real estate, mortgage, home improvement, insurance, education, etc. As online advertising continues its market share gains at the expense of traditional media, dollars will shift from IYP and classified advertising to performance based marketing and these companies need viable solutions that make online marketing simple and profitable. We offer those companies the ability to maximize their revenue by easily purchasing clicks for specific products or service, in a precise location. This will dramatically reduce their non-serviceable clicks, reduce their investment in time and increase their ROI.

I look forward to further discussion.

For more specifics, please check out the Reply! post http://blog.reply.com/?p=101

Oh — we are still “going beyond the click” — we are focusing on transacting “Enhanced Clicks” vs raw/gross clicks.

Brian