Comments on: Root Exchange Makes a Change. http://blog.leadcritic.com/lead-generation/featured/root-exchange-makes-a-change The Home for Lead Industry News & Opinion Sun, 01 Aug 2010 06:19:44 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Spence Howard http://blog.leadcritic.com/lead-generation/featured/root-exchange-makes-a-change/comment-page-1#comment-6619 Spence Howard Thu, 15 Nov 2007 01:27:31 +0000 http://blog.leadcritic.com/featured/root-exchange-makes-a-change#comment-6619 I have been reading LeadCritic's blog for some time and really enjoy your perspective and editorial honesty in this constantly changing (and improving) market. I think this is a very good concept on behalf of Root Exchange and Bill Swift's vision to improve the experience for the consumer, however, I think some other factors need to be addressed not only for the advantage of the consumer choosing how many lenders contact them, but also for the tremendously challenging responsibilities of Media Directors such as myself, like the degree of sensitivity of questions on the app (social security # among others) which should also drive the cost lenders are willing to pay, especially if there are fewer lenders chosen to be contacted. Nonetheless, it is ideas like this that I am hoping will get our market back to stability and in good standings with the consumer. I have been reading LeadCritic’s blog for some time and really enjoy your perspective and editorial honesty in this constantly changing (and improving) market. I think this is a very good concept on behalf of Root Exchange and Bill Swift’s vision to improve the experience for the consumer, however, I think some other factors need to be addressed not only for the advantage of the consumer choosing how many lenders contact them, but also for the tremendously challenging responsibilities of Media Directors such as myself, like the degree of sensitivity of questions on the app (social security # among others) which should also drive the cost lenders are willing to pay, especially if there are fewer lenders chosen to be contacted. Nonetheless, it is ideas like this that I am hoping will get our market back to stability and in good standings with the consumer.

]]> By: Bill http://blog.leadcritic.com/lead-generation/featured/root-exchange-makes-a-change/comment-page-1#comment-6275 Bill Tue, 13 Nov 2007 17:11:20 +0000 http://blog.leadcritic.com/featured/root-exchange-makes-a-change#comment-6275 Lee I 100% agree with your statement and we do not favor one side more than the other. I think you would agree that there needs to be a little more "umpiring" on the seller side to protect the buyer given some of the practices that have went on in the past. As far as how our lender choice model works it is somewhat proprietary information at this point but as you can probably figure out there are two roads we could take 1) Monetize the inquiry less when the consumer chooses less than 4 lenders or 2) Have a sliding price scale dependent on how many other lenders receive the inquiry. Hope this answers the question. Bill Lee

I 100% agree with your statement and we do not favor one side more than the other. I think you would agree that there needs to be a little more “umpiring” on the seller side to protect the buyer given some of the practices that have went on in the past.

As far as how our lender choice model works it is somewhat proprietary information at this point but as you can probably figure out there are two roads we could take 1) Monetize the inquiry less when the consumer chooses less than 4 lenders or 2) Have a sliding price scale dependent on how many other lenders receive the inquiry.

Hope this answers the question.

Bill

]]> By: Lead Critic http://blog.leadcritic.com/lead-generation/featured/root-exchange-makes-a-change/comment-page-1#comment-6239 Lead Critic Tue, 13 Nov 2007 15:07:36 +0000 http://blog.leadcritic.com/featured/root-exchange-makes-a-change#comment-6239 Lee, I agree with you, they can't favor one or the other, but they can present and market the exchange differently to each group. I am sure to some extent you do the same at LeadPoint. I too am curious how they would handle the situation of a consumer only choosing one bank. The consumer would be dictating price. Lee,
I agree with you, they can’t favor one or the other, but they can present and market the exchange differently to each group. I am sure to some extent you do the same at LeadPoint.

I too am curious how they would handle the situation of a consumer only choosing one bank. The consumer would be dictating price.

]]> By: Lee http://blog.leadcritic.com/lead-generation/featured/root-exchange-makes-a-change/comment-page-1#comment-6081 Lee Tue, 13 Nov 2007 01:15:13 +0000 http://blog.leadcritic.com/featured/root-exchange-makes-a-change#comment-6081 "Swift is a buyer advocate..." As an exchange, Root can't favor lead buyers or sellers. It needs to be the umpire in the game, making sure buyers get the quality leads they want while insuring sellers get paid fairly. I would be really interested to see how the economics of their RMI program for their publishers. My main question are what happens to a seller's payout or the buyer's lead price when a consumer chooses only one or two lenders. Typically the economics are only favorable when a lead is multi-sold or prices are high. “Swift is a buyer advocate…”

As an exchange, Root can’t favor lead buyers or sellers. It needs to be the umpire in the game, making sure buyers get the quality leads they want while insuring sellers get paid fairly.

I would be really interested to see how the economics of their RMI program for their publishers. My main question are what happens to a seller’s payout or the buyer’s lead price when a consumer chooses only one or two lenders. Typically the economics are only favorable when a lead is multi-sold or prices are high.

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