Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.
This morning I had the pleasure of speaking with Jeff Liebl, CMO at eBureau and got the low down on Lead Scoring.
Lead scoring has been a really popular topic over the past few years and has been covered at most industry conferences, but I have never felt like there has been a really good discussion on the topic. So within 20 minutes I tried my hand at it with Jeff and tried to get to the bottom of lead scoring.
