http://blog.leadcritic.com/lead-generation/featured/time-to-evaluate-your-email-communications The Home for Lead Industry News & Opinion Sun, 01 Aug 2010 06:19:44 +0000 hourly 1 http://wordpress.org/?v=3.0 http://blog.leadcritic.com/lead-generation/featured/time-to-evaluate-your-email-communications/comment-page-1#comment-21376 LEADCRITIC | Mortgage Leads News and Opinions Thu, 28 Feb 2008 05:33:05 +0000 http://blog.leadcritic.com/featured/time-to-evaluate-your-email-communications#comment-21376 [...] it was a couple of weeks ago when wrote about updating your email communications. Yes, in fact here it is. The point of the article was two fold. One when was the last time you evaluated and optimized your [...] [...] it was a couple of weeks ago when wrote about updating your email communications. Yes, in fact here it is. The point of the article was two fold. One when was the last time you evaluated and optimized your [...]

]]> http://blog.leadcritic.com/lead-generation/featured/time-to-evaluate-your-email-communications/comment-page-1#comment-18998 Morelli Tue, 12 Feb 2008 18:48:37 +0000 http://blog.leadcritic.com/featured/time-to-evaluate-your-email-communications#comment-18998 Great post! Another thing that people should do although most don't, is diversify your message and test campaigns. Grab a segment of your target audience and send them one version of your message, and grab another segment and send another version of your message. Track your responses so you can continually optimize your email campaigns. Lead providers know that small changes in their capture forms can cause drastic changes in conversion ratios, and the same goes for emails. Great post! Another thing that people should do although most don’t, is diversify your message and test campaigns. Grab a segment of your target audience and send them one version of your message, and grab another segment and send another version of your message. Track your responses so you can continually optimize your email campaigns. Lead providers know that small changes in their capture forms can cause drastic changes in conversion ratios, and the same goes for emails.

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