Tree.com continues its goal of interstellar domination with yet another acquisition. These very calculated acquisitions, while on the surface are not the biggest moves you will see by a company the size of Tree.com, but should be considered Chess moves. These acquisitions are pieces to the big puzzle that Doug Lebda touched on at last years Targus Lead Quality Summit, (which is a must attend) about providing a single source for all life’s biggest decisions. And in these times continuing education is an important decision people are making everyday.

Press Release:

CHARLOTTE, N.C., July 21 /PRNewswire-FirstCall/ — Tree.com today announced that it acquired certain assets of San Francisco, CA-based LeadRelevance, an interactive direct marketing company specializing in lead generation for the for-profit, post-secondary education market, from Webloyalty. The acquisition will expand and complement Tree.com’s current education offering, DegreeTree.com, where consumers can search and compare online program, course, and degree information from hundreds of schools nationwide.

LeadRelevance offers a proven process for connecting schools with highly interested and highly motivated students. This includes a tightly controlled media mix that leverages quality and relevant traffic sources, resulting in a higher rate of lead conversions into enrollments. In addition, LeadRelevance boasts strong, transparent relationships with colleges and universities through its “Right Pricing” approach, which includes working together to determine the true value of each lead.

The addition of LeadRelevance to the Tree.com family of sites creates new opportunities for growth within the education market, providing students and professionals with greater access to the information they need when reviewing program and degree options in higher and continuing education.

“Tree.com continues to grow in its ability to serve as a rich and comprehensive resource for consumers to make smart decisions and informed choices at every life stage,” said Greg Hanson, Senior Vice President and General Manager of Tree.com. “The acquisition of LeadRelevance reinforces this mission, further strengthening our ability to offer trusted guidance in the realm of online education.”