According to a recent press release LeadPoint is now offering FHA leads to the mortgage mix. These leads are scrubbed against the FHA max loan amount data base and our qualifiedly with two additional questions.

LeadPoint’s new FHA product will use even more conservative loan-to-value (LTV) ratios than required for FHA eligibility. Pre-screened HUD county by county maximum loan limits are also included as a targeting feature for lenders. Unlike many competitive offerings, the questions on LeadPoints’ seller forms will not be pre-populated to “yes” or “no,” thereby requiring consumer selections and generating a more precise match between consumers and lenders. LeadPoint’s more thorough consumer inquiry process provides a better experience for borrowers and lenders, since borrowers will not be contacted by lenders that cannot service them.

I am not sure about his claim that competitors have yes and no questions already populated in the form, however it wouldn’t surprise me. This would be something to research when you are buying FHA leads. It is very important to also find out which questions they are asking and how they are qualified as FHA leads. I noticed that most providers simply give the consumer the option to inquire about FHA loans without asking them qualifying questions. This is fine for determining if a consumer is interested in an FHA loan, however if you are strictly focused on closing FHA leads then these types of leads will do you no good.

“Our FHA product is the most robust in the industry,” said LeadPoint CEO Marc Diana. “Our dynamic forms go beyond other products that don’t tell the whole story, asking questions such as ‘Have you ever had a late mortgage payment?’ or ‘Have you ever filed for bankruptcy?’ We’re attempting to go much deeper with the information to provide the most effective consumer experience, generate highly qualified leads and ultimately help our mortgage lending clients add new customers.”

The companies currently offering “Qualified” FHA leads now include, but not limited too:

1. Low.com
2. QuinStreet
3. LeadPoint
4. Zipsearch

These companies properly qualify the leads based on loan amount and specific FHA related questions.

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