Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.

I don’t know how many times lead buyers need to see this information, frankly not enough and why I say that because it finally clicked for me too. Maybe it clicks every time I see these types of studies. In fact, I recommend that every Lead Buyer or manager print this white paper up and pin it to your office wall. You should base your companies mantra or mission of this report. Speed is key!

LeadQual put together an excellent white paper that reiterates an older MIT study. It again proves how important it is to call leads within 5 minutes. Stop for a moment, open the white paper here and look at the chart. Notice how your chances of success decrease DRAMATICALLY after the first 5 minutes. People, 5 minutes goes by very fast! Calling leads within 10 minutes will not cut it! Do you even know the average speed to contact is at your company? If not, it should be priority number one to figure out how you are going to find this data and then benchmark it and improve it. I am certain that it is not as fast as you think.

I really liked the chart that showed the success rates by day! It backs up all the times have I had told people to buy leads on the weekend. Weekend leads perform better, period, enough said.

I had the pleasure of speaking with Glenn Houck, Co-Founder of LeadQual on the way to work yesterday and we discussed the white paper and more. If you have buyers struggling with leads, that you don’t think are getting the point, as much as you have told them, have them listen to this call.

Take a listen