Yes, as the title reads, It’s a Buyers Market, If You Didn’t Notice!

There is no better time to be buying leads and perfecting your game. Lead costs are at all time lows. I don’t care what people have told you in the past or what high level executive you know at LendingTree or LMB that told you 2-3 years ago leads were cheaper, your wrong. Leads 2 years ago were selling on average for $38 to $46 and the premium stuff was going for more. I know, I know there were good prices 2 years ago, but on average the average Joe was paying those prices. Today, times have changed and prices have dropped. I really don’t want to go into why, because that will get me all worked up.

Not only have prices dropped so has demand. As you all know when I was a lead buyer I would typically fill out mortgage forms from time to time to investigate what was going with specific lead providers. Usually I wanted to find out how many times they were selling the lead. Well, I still do this from time to time and more recently, a week ago, I determined that demand is still low. No real revelation other than that all the cuts to ad budgets and affiliate programs have not leveled the supply and demand ratio.

With this specific test I was a CA lead with excellent credit and a $400k loan amount. Out of the 5 forms I filled out I matched on average to 2.2 companies. One lead provider only matched me with 1 company. This was a solid lead that was only matched one time. Granted, I know many of you are saying, “well, in CA they are having value issues and no matter what the credit score is you can’t get the deal done”. The fact is that the lead was at a 70% LTV so it wouldn’t have been an issue.

The reason for the post is to get you pumped up about the calling leads. Competition is weak and the prices are low.  If you properly buy your leads and work them accordingly you should be in good shape.

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