This is really simply too.
I have said it a number of times and I promise this will be the last. I talk to lead buyers every day that choose not to take leads on weekends, however typically I can talk them into taking the leads by telling them my many examples of how they convert better then leads during the week. I am getting tired of it, though. Yeah, I am tired of putting up the fight every time someone wants to buy leads (The good news is that I am not a sales person, so I can get a way with this). I am going to do a favor for those of you who buy leads on the weekend and stop preaching the strategy. Either take them or leave them for someone else to close.
The second thing you must do is police your sources. Yep, I said it, you need to fill out a few forms once and a while. Frankly, your lead source should be doing this as well, but they don’t, so you should. Find out how many times a lead is being sold, see what your competitors are sending out in their auto responders and how many times they call the leads. You may even find something questionable going on. Possibly the lead is being resold buy one of your competitors. Maybe your lead provider is selling the leads more then they stated. Nevertheless, its good to do.
Get a weekend team together and call the leads. Trust me, it will be worth the lost Saturday mornings. Police your providers and hold them accountable. It will benefit you and the provider.
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Let me get this correct…you are encouraging mortgage lead buyers to submit bogus info and cost other lead buyers actual money. No offense LeadCritic, but you are well off the mark. No doubt that their are fraudulant lead vendors out there, but their results will prove themselves out over time…don’t add to the problem.
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LeadTwit,
Yes, I am saying that, however we should all be respectable of other buyers and either notify them and also notify the lead provider so they can credit the lead. I don’t recommend filling our hundreds of forms, but an occasional inquiry is needed in my opinion.
I understand some may disagree and that is fair.
By the way, I look forward to following your new site
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LC,
I guess we will have to agree to disagree. We all know how obnoxious it is to call on a lead and have the person on the end of the line say, “I was just testing the form.” Well that form test just cost the buyer $10-$20 bucks. For a big shop thats not a big deal, but for a small guy that gets one or two a day its a real pain.
Anyway, I look forward to you stopping by the new site. Its not full bore yet, but should be up and running in a couple weeks. Still playing with some things. If you don’t mind, I would like to add a link over here.
Twit
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Fair enough and I understand the possible pains for buyers. I too think that providers and people that you are competing with maybe participating in questionable acts and affecting your closing ratios and it is worth the possibility of a pay for a bad lead. IN most cases you should be able to return the lead.
I will be watching http://www.leadtwit.com closely and look for some great content to link too.
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