LOS ANGELES – (BUSINESS WIRE) – Leads360, Inc., the largest provider of lead management solutions to the mortgage industry and Calyx Software, the leading provider of loan origination software, have interfaced to provide a bi-directional integration between their products. Leads360 has leveraged the Point Software Development Kit (SDK) to create the interface and is currently the only company to offer this type of solution. Through this interface, mutual clients of Leads360 and Calyx benefit from real-time synchronization of leads and automated updating of conversion data on a nightly basis.

“It’s great to have Leads 360 utilizing our SDK so that Point users get the benefit of their service. This integration allows users to manage some fairly complex activities quite simply,” said Dennis Boggs, Calyx Software’s Senior Vice President of Business Development. “Previously, it was a challenge for Point users to purchase leads from a variety of sources and efficiently perform analytics and manage each source. It’s really exciting that we have so tightly integrated this service into Point – so now our users can focus more on closing loans instead of working overtime to manage their sales process. This interface is a true ‘win’ for Point users.”

Leads360 is dedicated to helping mortgage professionals convert more leads into loans by implementing lead management technology and sales best practices. As part of accelerating the sales process, the new Leads360-Point bi-directional integration will allow mortgage professionals to more quickly convert qualified leads by avoiding manual data entry. Calyx users will also be able to maintain complete visibility over all of their leads and marketing channels to ensure that every lead receives due attention and poor-performing marketing sources can be identified and eliminated.

“This is a big win for Leads360 and for the mortgage industry. Calyx is such a widely used solution so we have significant demand for this type of integration,” said Dan Morefield, CEO and President of Leads360. “We are thrilled to continue to offer the best tools for mortgage professionals to ensure an efficient end-to-end, lead-to-loan sales process. Working with Calyx gives us a competitive advantage that other lead management solutions don’t have.”