We are always looking for better ways to qualify leads, but can we cross the line wanting to know to much?
iLeads came up with RealTag, which helps qualify mortgage leads a month ago and now Rapleaf presents an opportunity for companies to explore your foot print online. At one point I used Rapleaf, when it was free, to learn more about the people who would email me or comment on this blog. With a persons email address you were able to see all the social network, forum and commerce sites the email address was attached to. A few months ago they decided to make it a paid service and are now offering it to companies to further qualify leads.
Businesses now may have direct access to my Facebook profile, Amazon wish list and news groups, of course depending on my privacy settings. I can understand adding supplemental data about my mortgage, driving record or possibly my health, but I’m not so sure I want a Geico rep viewing my family photos on Facebook. Maybe I am fooling myself a bit here, because smart companies already know what I do online and what ads I click on. I am ok with the anonymous tracking that most behavioral targeting consist of and its also possible that Rapleaf has changed the amount of information that is being provided to the company.
Does filling out an online form justify visibility into the consumers online life? Is there a line that companies shouldn’t cross?