The dynamic duo of Jon Moises and Chris Meerschaert have recently joined the new and growing Sparkroom team. Chris and Jon who spent much of their time at Quicken Loans will now be bringing their experience and know-how to Sparkroom. The analytics platform and the duo should be a very nice match and should prove to be very beneficial for Sparkroom and its clients.

“We are thrilled to add talented individuals with Chris and Jon’s depth of knowledge and experience to our team,” said Jamie McDonald, Sparkroom’s chief executive officer. “Their track record of success in the online lead generation industry is unparalleled and will help Sparkroom drive enormous value for our customers.”

In some respects, Jon and Chris’s time at Adchemy was fairly short lived. I personally questioned the value of bringing on that kind of talent into a lead generation company and the benefits it would bring. It may have been very beneficial and created a higher rate of renewals for Adchemy, but I speculate that this was not the case. The counseling, advice and direction from Chris and Jon will be much better received coming from a 3rd party company like Sparkroom than from a lead generation company.

The last thing I need to know, is there is some kind of two for one deal with these guys that I don’t know about and if so which one is the bonus gift? :)

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