Comments on: 4 Tips For The New Lead Buyer http://blog.leadcritic.com/lead-management/4-tips-for-the-new-lead-buyer-2 The Home for Lead Industry News & Opinion Wed, 17 Mar 2010 15:42:02 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Noel http://blog.leadcritic.com/lead-management/4-tips-for-the-new-lead-buyer-2/comment-page-1#comment-233 Noel Fri, 08 Jun 2007 19:21:35 +0000 http://blog.leadcritic.com/mortgage-real-estate/4-tips-for-the-new-lead-buyer-2#comment-233 Good post Lead Critic. I'm amazed after all these years some shops/brokers are not doing this already. Good post Lead Critic. I’m amazed after all these years some shops/brokers are not doing this already.

]]> By: Lead Critic http://blog.leadcritic.com/lead-management/4-tips-for-the-new-lead-buyer-2/comment-page-1#comment-231 Lead Critic Fri, 08 Jun 2007 18:00:30 +0000 http://blog.leadcritic.com/mortgage-real-estate/4-tips-for-the-new-lead-buyer-2#comment-231 <p>Ajiny,<br /> The conversions on web generated leads via our sites and landing pages range the 10% to 20% . If you are looking for more specific tips check out the Morinsight post on creating a good CPC campaign and also join the forum and post a topic on the subject and I think you find some excellent feedback.<br /> p></p> Ajiny,
The conversions on web generated leads via our sites and landing pages range the 10% to 20% . If you are looking for more specific tips check out the Morinsight post on creating a good CPC campaign and also join the forum and post a topic on the subject and I think you find some excellent feedback.
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]]> By: ajiny http://blog.leadcritic.com/lead-management/4-tips-for-the-new-lead-buyer-2/comment-page-1#comment-230 ajiny Fri, 08 Jun 2007 17:46:21 +0000 http://blog.leadcritic.com/mortgage-real-estate/4-tips-for-the-new-lead-buyer-2#comment-230 Does anyone on here generate a significant number of their own leads on owned and operated web sites? What kind of difference do you see in conversion on these types of leads as opposed to those from "store bought" leads. I don't mean a few people who seek out your corporate site. I am thinking more like sites where you do your own paid search marketing or something similar. We experimented with that a couple years ago but at the time we were not in enough states to make it work well. We do have a couple of exclusive relationships with sites operated by professional groups and I know we are the only ones who get those leads (though the people can apply elsewhere of course). We probably close around 6 or 7% of these, however admittedly our lead management could be improved a bit. I suspect we could get very close to 10% on these. Does anyone on here generate a significant number of their own leads on owned and operated web sites? What kind of difference do you see in conversion on these types of leads as opposed to those from “store bought” leads. I don’t mean a few people who seek out your corporate site. I am thinking more like sites where you do your own paid search marketing or something similar.

We experimented with that a couple years ago but at the time we were not in enough states to make it work well. We do have a couple of exclusive relationships with sites operated by professional groups and I know we are the only ones who get those leads (though the people can apply elsewhere of course). We probably close around 6 or 7% of these, however admittedly our lead management could be improved a bit. I suspect we could get very close to 10% on these.

]]> By: some insider http://blog.leadcritic.com/lead-management/4-tips-for-the-new-lead-buyer-2/comment-page-1#comment-228 some insider Fri, 08 Jun 2007 15:38:27 +0000 http://blog.leadcritic.com/mortgage-real-estate/4-tips-for-the-new-lead-buyer-2#comment-228 GREAT post. #2 is so key to this process. As an insider to this industry, it is all too often that I speak with someone that thinks they should be able to easily see 7%, 9%, 15%+ conversion ratios. This is an industry where 3% is a successful and profitable conversion ratio. This is fed, of course, by the unscrupulous lead companies that throw these rates around like shady brokers throw out teaser rates. GREAT post. #2 is so key to this process. As an insider to this industry, it is all too often that I speak with someone that thinks they should be able to easily see 7%, 9%, 15%+ conversion ratios. This is an industry where 3% is a successful and profitable conversion ratio. This is fed, of course, by the unscrupulous lead companies that throw these rates around like shady brokers throw out teaser rates.

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