I am just looking forward to having these discussions with our partners toward a goal that I believe benefits the entire industry. I think will continue to demonstrate the significance of Lead Management in the entire lead life-cycle.

I really enjoyed the panel. I think it was well established that lead management is the hub for understanding how best practices affect conversions and behavior at the point of sale. The reality is that currently the lead management systems are better positioned than the lead exchanges to understand the factors that influence the quality of the lead. What’s great is that we can immediately start making an impact by working more closely with the lead generation side of the fence, and to that extent I think it behooves us all to work together.

Thanks again Jay W. for all your hard work. You threw a smashing show. Michael, thank you for your moderation of the panel and general involvement in this space.

I agree that the LMS companies missed the boat on the analytics piece. Sparkroom (contrary to the overriding opinion of the LMS companies) has a great product. The LMS’s should consider becoming partners with Ebureau and Sparkroom as it would sure provide added functionality for their user bases. As a large lead buyer who uses one of the solution on the panel for a small portion of our business it would make whichever solution went this route much more attractive as an enterprise solution.

Jeff as for your comments about data…As a buyer I agree that my system providers need my permission to share data but during the conference you seemed to suggest that you wanted to monetize the deliver of the data back to the lead aggregator/provider/exchange Did I misunderstand what you said? Assuming I am not misquoting you I think that this is short sighted. Providing data to the providers will only improve the quality and therefore my efficiency as a buyer. I can only see this as a benefit you as you are here to facilitate my sales process so I don’t see the hesitation or concern other than the need to get client approval. Yes you need to make sure that your data is good (as you mentioned at the conference numerous times) but if its not I think it suggests a bigger problem with the solution.

Incidentally the reaction that I heard was that of respect for sound business thinking. Sharing customer data with lead providers can be a great thing; everyone could benefit. But it is not something that should be taken frivolously. Doing it right requires some strategic thought, not to mention buy-in from our clients.

The bottom line is we are completely focused on making our customers more successful and we believe that providing accurate data back to lead providers can play significantly in this goal; but only if done correctly.