Comments on: Search Trends for Mortgages and Leads http://blog.leadcritic.com/lead-management/analytics/search-trends-for-mortgages-and-leads The Home for Lead Industry News & Opinion Sun, 01 Aug 2010 06:19:44 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Lead Critic http://blog.leadcritic.com/lead-management/analytics/search-trends-for-mortgages-and-leads/comment-page-1#comment-3632 Lead Critic Mon, 05 Nov 2007 14:06:17 +0000 http://blog.leadcritic.com/featured/search-trends-for-mortgages-and-leads#comment-3632 Yes David, With Guidelines being as tight as they are and a large number of unqualified borrowers in pipeline it is still very tough. I was trying to start the week off positive. Thanks for ruining it! :) Yes David, With Guidelines being as tight as they are and a large number of unqualified borrowers in pipeline it is still very tough. I was trying to start the week off positive. Thanks for ruining it! :)

]]> By: David Schneider http://blog.leadcritic.com/lead-management/analytics/search-trends-for-mortgages-and-leads/comment-page-1#comment-3509 David Schneider Mon, 05 Nov 2007 08:10:18 +0000 http://blog.leadcritic.com/featured/search-trends-for-mortgages-and-leads#comment-3509 I thought refi demand would dry up completely. I've been surprised the number of borrowers seeking refinances has stayed somewhat constant. However, a good percentage of the borrowers attempting to refinance either have negative equity, horrible credit, a discouraging pre-pay penalty that would wipe out the transaction's benefit and/or a lack of solid income. With weak Debt to Income Ratio's along with the other factors mentioned there's not much even the most motivated lenders could do. As the numbers of qualified refinance borrowers is squeezed, it's now even more important that prudent mortgage lead buyers use sophisticated lead management systems as well as fine tune their lead distribution protocols. In other words, give the leads only to their loan officers who have high closing percentages. In my opinion, not everyone's well suited to close internet leads. Loan officer's who close a lot of them are sharp and process oriented, have a natural ability to build rapport, are trustworthy, have excellent spelling and grammar, are self motivated driven professionals. For many, closing leads is like shooting ducks in a barrel and for others it's a frustrating never ending disappointment. Surprisingly, our clients with tight operations and good salespeople continue to experience the same high ROI's in spite of all the market pressure. Contrary to Google's trends our demand from new clients leads has also stayed about the same. Our volume of viable leads has dipped though so we're very careful about coordinating bringing on professional and proven new clients while throttling up high quality lead volume. It's a balance, as always. David ..... David Schneider Founder/CEO 800.949.2919, ext. 107 david_01@zipsearch.com http://www.ZipSearch.com I thought refi demand would dry up completely. I’ve been surprised the number of borrowers seeking refinances has stayed somewhat constant. However, a good percentage of the borrowers attempting to refinance either have negative equity, horrible credit, a discouraging pre-pay penalty that would wipe out the transaction’s benefit and/or a lack of solid income. With weak Debt to Income Ratio’s along with the other factors mentioned there’s not much even the most motivated lenders could do.

As the numbers of qualified refinance borrowers is squeezed, it’s now even more important that prudent mortgage lead buyers use sophisticated lead management systems as well as fine tune their lead distribution protocols. In other words, give the leads only to their loan officers who have high closing percentages. In my opinion, not everyone’s well suited to close internet leads. Loan officer’s who close a lot of them are sharp and process oriented, have a natural ability to build rapport, are trustworthy, have excellent spelling and grammar, are self motivated driven professionals. For many, closing leads is like shooting ducks in a barrel and for others it’s a frustrating never ending disappointment. Surprisingly, our clients with tight operations and good salespeople continue to experience the same high ROI’s in spite of all the market pressure.

Contrary to Google’s trends our demand from new clients leads has also stayed about the same. Our volume of viable leads has dipped though so we’re very careful about coordinating bringing on professional and proven new clients while throttling up high quality lead volume. It’s a balance, as always.

David
…..
David Schneider
Founder/CEO
800.949.2919, ext. 107
david_01@zipsearch.com
http://www.ZipSearch.com

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