Comments on: The Red Herring of Lead Buying

By: LEADCRITC | Straight Talk on Lead Generation

LEADCRITC | Straight Talk on Lead Generation — Tue, 23 Mar 2010 04:47:51 +0000

[...] day I came across an interesting discussion on the topic of lead gen and transparency. Yes, I know, “a well beaten horse” and frankly I am now in agreement with that statement. It was a podcast put on by a couple of [...]

By: Lead Critic

Lead Critic — Tue, 16 Mar 2010 22:28:50 +0000

@John

I do believe there is value in knowing how a lead was generated, however I wonder if some buyers have gotten a little carried away and our overlooking things they can have direct affect on.

By: Noel Collins

Noel Collins — Tue, 16 Mar 2010 18:36:29 +0000

Tiger Woods is playing in the Masters and was dressed up in Nike outfits the other day!

By: Lead Critic

Lead Critic — Tue, 16 Mar 2010 17:42:29 +0000

We have covered a lot here in 3 years and believe me I struggle with repetition and duplication of topics, but these topics still persist in the industry and are far from resolved, so I guess they will continue to be raised.

And believe me, I do love the industry gossip and so do the readers! Got anything for me Noel?

By: Noel Collins

Noel Collins — Tue, 16 Mar 2010 17:23:15 +0000

What other topics are left when it comes to internet leads/online lead generation? After three years I think you’ve hit on everything that matters to generation and conversion. The internet lead business needs a Tiger Woods story just to provide new entertainment. Keep the gossip alive. Good to hear from you Bill.

By: John Scott Smith

John Scott Smith — Tue, 16 Mar 2010 16:21:42 +0000

For what it’s worth, I feel that the key in transparency is for the lead-buyer to see what the experience of the lead was like before they landed in your inbox. This can help in framing the first call, organizing the first email, etc. Something as simple as surfing around on the web page(s) from which the leads were harvested can be plenty.

By: Bill Rice

Bill Rice — Tue, 16 Mar 2010 15:40:06 +0000

Thanks for the reference. You caught me right after working with a client…frustrations can run high with sales people (I count myself in that crowd) sometimes.

We work a lot with B2B clients selling high price points, with amazingly capable and sophisticated lead nurturing programs. A lot more sophistication and quality control goes into these leads than the average mortgage, education, or debt lead. To be fair they can afford it, based on ROI. And you still get the lead quality canard from sales.

Focus on the sales process–hone it to precision, measure it. Then bad leads and marketing practices will stick out like sore thumbs. Then your decision is simple: cut it or pay less.

Until then you will be frustrated with marketing and they will be frustrated with sales.