Comments on: How Many Times Should I Call A Lead?

By: Lead Critic

Lead Critic — Fri, 07 Dec 2007 20:37:58 +0000

Thanks Bill, that is the one.

By: Bill Rice

Bill Rice — Thu, 06 Dec 2007 17:46:47 +0000

Lead Critic,

Call back periods are something that we talk a lot about in lead management. The ability to enforce that disciplined follow-up process is critical to closing Internet leads.

I use the analogy in this post http://tinyurl.com/ypm3ao of a submarine using sonar to find a moving target. It is about sweeping effectively with a consistent pattern until you find the target and then focusing that pattern.

I think this is the post you were referring to.

By: Raj Parekh

Raj Parekh — Thu, 06 Dec 2007 17:20:09 +0000

Redistribution is often abused in LMS systems. The companies I see doing well with stable conversions are extremely conservative and do not use redistribution as a punitive measure hoping Loan Officers will somehow work leads more effectively if they know that they will loose it in X mins from the point it’s distributed to them. That is unrealistic and does not take the realities of ‘working the lead’ into consideration. Redistribution was designed to adequately allocate leads to resources who have quota and bandwidth to work them and to reintroduce future opportunities back into the active lead pool so they are not lost. This truly maximizes the value of each lead while not creating a panic mentality in your loan officers. I often tell my clients that leads should not be redistributed more than 2 times in one day, and even that is pretty aggressive. Hyper redistribution does not improve ones work ethic. Fortunately, we at LeadROI are working on a ‘work ethic’ module that connects through your USB port and clips to your LO’s earlobe. If an LO is not working their leads, we will send a 12v shock burst to them. This should solve all the problems associated with production once and for all.

By: cebu real estate

cebu real estate — Thu, 06 Dec 2007 09:23:16 +0000

thats a great post ..