Executives from Career Education Corporation, CUnet, EducationDynamics and Westwood College to Drive Conversation
VIENNA, Va., April 22, 2010 – Scoring online prospective student leads can benefit everyone in the education industry. However, lack of communication or transparency in the lead generation process hinders even the most willing buyer or seller – and ultimately, the prospective student – from finding the best program that fits their educational need.
Today, TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, spotlights leaders in the education industry speaking at the 2010 Scoring Summit.
Hosted by TARGUSinfo, the Scoring Summit, taking place May 5-6 2010, at Hotel Monteleone in New Orleans, LA, is a first-of-its-kind event bringing together B2C marketing decision makers to discuss how real-time scoring and analytics is transforming business.
The session titled, “Lead Scoring: The Impact on Lead Buyers and Lead Sellers,” will bring together online lead buyers and sellers to discuss how scoring impacts not only lead pricing, lead management and campaign results, and help improve the ability for schools to identify prospective students who will be most successful in attending college.
Education industry executives participating on the panel include: Natalie Young, vice president of research and analytics at Career Education Corporation (CEC); Matt McLaughlin, president of CUnet; Andrew Gansler, president of EducationDynamics; and Kristen Schiffner, senior director of internet marketing at Westwood College.
“No one doubts the value of lead scoring to the lead generation industry,” said Chris McArdle, panel moderator and executive director of interactive markets, TARGUSinfo. “I’m looking forward to being part of the ongoing discussion between buyers and sellers, furthering an open and transparent model of scoring that benefits us all, and ultimately, the end consumer.”
Regardless of whether marketers manage online leads, inbound callers or display advertising, the Scoring Summit aims to educate attendees on best practices of how to wield real-time scores to attract the right leads, boost conversion rates and increase customer lifetime value.
For more information about the Scoring Summit, visit: www.TARGUSinfo.com/Scoring, on Twitter at www.twitter.com/scoringsummit, LinkedIn at http://bit.ly/aAKqv7 or Facebook at http://bit.ly/drQUEp.
About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 62 billion real-time attributes a year to drive smarter customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.
