LeadCritic Exclusive:
I have got the first public announcement here at LeadCritic that LeadROI has recently been acquired by online marketing company, MediaWhiz.
After being held hostage, in my opinion, by Root Markets for the last year LeadROI is now coming back into the game with more energy and motivation then ever before. If you aren’t familiar with the complete story a little over a year ago LeadROI was acquired by Root Markets with the intention to bring a whole new level of lead management to the industry. When the Root acquisition happened it seemed to be a great move for the growing LMS provider. ROI had aspirations of continuing the development as one of the leading LMS providers in the industry and the combination of a well financed exchange platform seemed to be an unbelievable match.
The problem was that NOTHING happened. Root never capitalized on the on new addition and as a matter of fact most of the developments that were in progress came to a halt or continued at a snails pace, for one reason or another. No one really knows.
Similar to a Hollywood marriage the Root/LeadROI partnership came to quick end this past week and ROI is now on to bigger and better things.
I think this extremely positive for the industry and of course it’s current user base. It was looking like ROI, who was the first to introduce a dialer and integrated pricing solution, was suffering a slow death with no hope of survival. This current acquisition by MediaWhiz will give LeadROI another chance at life.
Raj Parekh, one of the original founders has promised to bring LeadROI to the level it once was and beyond.
Congratulations Raj and good luck!
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Thank you LC. We are happy about what the future holds for LeadROI and hope to set the record straight about the viability of our company. We know our biggest competitor is a major force and is venture backed, but we are up for the challenge. We have a great vision and we know we have a product that deserves attention in the industry. We hope to regain our impact on the industry and achieve what we originally intended to. Thanks for the recognition and support. We are excited about what this new acquisition means for us. More relevant news is soon to come.
Sincerely,
Raj Parekh
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This seems to be on the surface a very good thing for LeadROI, it will be interesting to see how Media Whiz integrates them with their other properties. Despite being off of the radar for a good part of the last year there is still a tremendous opportunity with the right focus and resources for LeadROI to emerge as one of the leaders in in a space.
As far as Root I believe this diminishes their proposition as an end to end solution that was supposed to have invaluable insight into lead quality through the ROI product. What is left for them now? Based on the revolving door of employees there, continued change in strategy and now the liquidation of LeadROI I am not sure what the future holds for them in a market that they are clearly having trouble keeping up with.
I know Lead Management was on the agenda at LeadsCon, I would like to hear what the takeawys from that session were.
Thanks
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Snob,
Look for a recap tomorrow night.
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http://biz.yahoo.com/prnews/080409/nyw042.html?.v=101
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