Keep posting, its good stuff and I didn’t think the post was bias in anyway.

I agree with your last statements and think it is a perfect way to get data in the hands of the providers and in a way that is convenient for the buyers. Great discussions can be had with these reports, but again actual campaign improvements will require the API feeds.

Thanks for the shout out for my blog and also for the Lead Performance Intelligence initiative that has been released by Leads360. I self-censored my post about data sharing not because it disclosed too much but rather because on re-reading it I thought it seemed a bit too Leads360-centric. I’d prefer to keep the blog as impartial as I can. However, now that The industry blog has mentioned the post I have put it up again. I appreciate the exposure.

On the main topic of your post I think that Leads360 sharing the kind of data it announced today is quite progressive. For about a year or so Leads360 has had an API through which we share individual lead data in realtime to a handful of lead providers who have the capability to genuinely make use of it and that have chosen to partner closely with Leads360 to work on strategic initiatives.

However, the reports that Leads360 released today are a bit different. They are intended to be put straight into the hands of the individuals at lead generation companies that are customer-facing. Because the analysis of contact speeds, conversion rates etc is already done it means that, rather than crunching numbers, the account executives can have meaningful conversations with their clients about how to improve performance on both sides. Our belief and observation has been that providing individual lead data is a nice idea and sometimes incredibly valuable but when it comes down to it the majority of lead generation companies don’t have the time to do a vast amount of analysis of that type of raw data. They want immediate answers and that is what Leads360 is giving to them.