2 days ago Low.com announced a new lead purchasing platform called LeadMatch. If you already know about this it may be old news, but I wanted to make a quick note about it anyway.
LeadMatch allows buyers to have control over their lead portfolio. If you are a leadpoint buyer I am going to assume that it is similar to their buyer interface where you can determine the filters and volume on a daily bases. I personally like features and the control they bring to the lead buying process.
The new lead platform gives brokers and loan officers real-time access to thousands of high quality mortgage leads. Users have complete control over their leads via an easy-to-use, web-based interface. Brokers and loan officers can individually define the types of leads they want and when they want to receive them. The platform streamlines the customer acquisition process by reducing marketing costs and increasing ROI.
The leads that flow through the LeadMatch system are the same quality leads that you have been purchasing in the past. The added benefit of the platform, like mentioned before is the flexability that the buyer now has.
To read a little more about it you can view the press release here.
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Let’s not forget that NexTag has offered a self-service dashboard for many months now.
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Yes, by no means is it revolutionary, but only a new addition to the Low platform.
Thank you Nextag for the clarification
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Yes, thank you Nextag for the insight
Good Times..
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My understanding is that this interface gives individuals – typically small broker shops or individual LO’s – the ability to buy aged leads a la carte. You are able to buy leads from hours to months old, I think. It is a good way to move unsold inventory, but I don’t think it is a real-time interface like what the exchanges like Leadpoint or Root offers. Just an FYI.
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