Comments on: ManyUP, monetizing leads again and again and again… http://blog.leadcritic.com/lead-management/manyup-monetizing-leads-again-and-again-and-again The Home for Lead Industry News & Opinion Fri, 12 Mar 2010 00:39:38 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Dan http://blog.leadcritic.com/lead-management/manyup-monetizing-leads-again-and-again-and-again/comment-page-1#comment-24012 Dan Wed, 02 Apr 2008 16:35:20 +0000 http://blog.leadcritic.com/manyup/manyup-monetizing-leads-again-and-again-and-again#comment-24012 I think many lenders are probably looking at loan modification/loss mitigation, debt settlement, etc. Do you think they would be looking to cross sell outside their core competency (probably into less lucrative vertcals) if they were able to put their efforts into another loan? I'd like to hear from a lender that has implemented cross selling of internet generated prospects and had success. Anyone out there??? The SilenceDoGood post points out a bad version of leadgen trying to better monetize a lead. It's all about monetizing the lead and not really about helping the consumer. Critic - When you were buying leads from many providers do you think anyone in your company would take the time to take whatever actions were required to login in to the manyup web-site and offer up this consumer for another service just to get the cost of the lead back? Did you have pre-negotiated discounts to avoid the hassel of returning bad leads to providers? Or did you and your staff put effort into returning each and every bad lead? It just doesn't seem practical to me unless I was exclusively purchasing on their platform. I think many lenders are probably looking at loan modification/loss mitigation, debt settlement, etc. Do you think they would be looking to cross sell outside their core competency (probably into less lucrative vertcals) if they were able to put their efforts into another loan?

I’d like to hear from a lender that has implemented cross selling of internet generated prospects and had success. Anyone out there???

The SilenceDoGood post points out a bad version of leadgen trying to better monetize a lead. It’s all about monetizing the lead and not really about helping the consumer.

Critic – When you were buying leads from many providers do you think anyone in your company would take the time to take whatever actions were required to login in to the manyup web-site and offer up this consumer for another service just to get the cost of the lead back? Did you have pre-negotiated discounts to avoid the hassel of returning bad leads to providers? Or did you and your staff put effort into returning each and every bad lead?

It just doesn’t seem practical to me unless I was exclusively purchasing on their platform.

]]> By: Lead Critic http://blog.leadcritic.com/lead-management/manyup-monetizing-leads-again-and-again-and-again/comment-page-1#comment-24002 Lead Critic Wed, 02 Apr 2008 14:18:16 +0000 http://blog.leadcritic.com/manyup/manyup-monetizing-leads-again-and-again-and-again#comment-24002 Dan, I unfortunately think you are completely wrong and very optimistic. First, lead companies are already doing this, hence the poll results and this old post by SilenceDoGood http://blog.leadcritic.com/bigmortgageleads/penalty-for-unnecessary-roughness It is my opinion, that proper referring of leads is best in the hands of people actually speaking with the consumer. From what Mike told me the lead, if referred would only go to one other person and would be exclusive . As I mentioned, I like the idea but if it comes to be what I described, will have to wait and see. Dan what are you doing to recoup the cost of your lead spend? Do you cross sell any of your leads? Dan,
I unfortunately think you are completely wrong and very optimistic. First, lead companies are already doing this, hence the poll results and this old post by SilenceDoGood http://blog.leadcritic.com/bigmortgageleads/penalty-for-unnecessary-roughness
It is my opinion, that proper referring of leads is best in the hands of people actually speaking with the consumer.

From what Mike told me the lead, if referred would only go to one other person and would be exclusive .

As I mentioned, I like the idea but if it comes to be what I described, will have to wait and see.

Dan what are you doing to recoup the cost of your lead spend? Do you cross sell any of your leads?

]]> By: Dan http://blog.leadcritic.com/lead-management/manyup-monetizing-leads-again-and-again-and-again/comment-page-1#comment-24000 Dan Wed, 02 Apr 2008 13:41:45 +0000 http://blog.leadcritic.com/manyup/manyup-monetizing-leads-again-and-again-and-again#comment-24000 I'm not so impressed. I think this task is better suited for the leadgen companies. Here's the top result so far from your poll "Your the 10th company that has called me in the last 20 minutes". The leadgen companies are going to figure out that they will have a better lead for all verticals if they help the consumer go farther into the sales cycle and better determine what their real-world options are. For example, if they know they wont be able to sell the lead in the mortgage vertical the form should be smart enough to offer the consumer another service. There are other problems with this model... most salespeople are wholly commissioned based and have little incentive to refer someone out to another service if they didn't pay for the lead personally... plus... do you think the consumer is going to want to talk to another 10 debt settlement, loan modification or credit card companies after the onslaught of mortgage firms that just called???? I’m not so impressed. I think this task is better suited for the leadgen companies. Here’s the top result so far from your poll “Your the 10th company that has called me in the last 20 minutes”. The leadgen companies are going to figure out that they will have a better lead for all verticals if they help the consumer go farther into the sales cycle and better determine what their real-world options are. For example, if they know they wont be able to sell the lead in the mortgage vertical the form should be smart enough to offer the consumer another service. There are other problems with this model… most salespeople are wholly commissioned based and have little incentive to refer someone out to another service if they didn’t pay for the lead personally… plus… do you think the consumer is going to want to talk to another 10 debt settlement, loan modification or credit card companies after the onslaught of mortgage firms that just called????

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